Berkley Gulp! has earned a reputation as one of the most effective scented soft baits in saltwater fishing—and for good reason. Gulp! releases a powerful water-soluble scent trail that draws fish in and keeps them feeding, making it a go-to choice for anglers targeting fluke, sea bass, scup, striped bass, weakfish, and more.

At J&B Tackle, we stock the full lineup of Gulp! Saltwater favorites, including swimming mullets, grubs, sandworms, shrimp, jerk shads, and other high-performance profiles that consistently produce across New England waters. Whether you're drifting for summer flounder, bouncing bottom for sea bass, or rigging up for inshore species, there's a Gulp! bait designed for your style of fishing.

Pair your Gulp! with the right jig heads, rigs, and terminal tackle—also available here—to maximize durability and presentation. With their unmatched scent dispersion and realistic action, Gulp! baits offer one of the highest strike-to-catch ratios in saltwater soft plastics.

If you want more bites and more fish in the cooler, this is the collection to start with.