This soft-plastic lure mimics the natural movement of a sand eel with remarkable precision. When worked slowly across sandy bottoms, it creates a b...

The Al Gag’s Whip-It Fish Swimbait is a proven soft plastic lure designed to produce strong, fish-attracting action for striped bass and other pred...

The Fish Snax Super Snax is a 9.5 inch soft plastic lure designed for both inshore and offshore fishing applications. The long, slender profile pro...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Sand Eel is a realistic soft bait designed to imitate the slender profile, natural movement, and scent of live sand eel...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, combini...

The Berkley PowerBait Chop Block Glide Bait combines a tall, broad forage profile with a versatile soft-body design that closely imitates gizzard s...

The Berkley PowerBait Nessie Soft Glide Baits combine the natural swimming action of traditional glide baits with the versatility and durability of...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Blue Water Candy Swirl Tail Grub is a heavy-bodied soft plastic designed to produce strong action and attract aggressive strikes. Its oversized...

The Rapala CrushCity Freeloader Soft Swimbaits are versatile soft plastic lures designed to enhance spinnerbaits, vibrating jigs, and scrounger pre...

The Rapala Crush City Mako Minnow Swimbait pairs a full-bodied baitfish profile with a large paddle tail that produces a strong kicking action. Bui...

The Rapala Crush City The CEO Urchin Bait combines durable Super TPE construction with a built-in glass powder core for a controlled sink rate with...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...

The Fish Snax Albie Snax 6" Soft Plastic Lures are versatile inshore baits designed to imitate fleeing baitfish with an erratic, responsive action....

The Fish Snax XL Soft Plastic Lures take the proven profile and action of the Albie Snax and scale it up for anglers targeting larger gamefish. Mea...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

The Gravity Tackle GT Eels are long-profile soft plastic baits designed to imitate eels, needlefish, and other slender forage species that predator...