This soft-plastic lure mimics the natural movement of a sand eel with remarkable precision. When worked slowly across sandy bottoms, it creates a b...

The Al Gag’s Whip-It Fish Swimbait is a proven soft plastic lure designed to produce strong, fish-attracting action for striped bass and other pred...

The Fish Snax Super Snax is a 9.5 inch soft plastic lure designed for both inshore and offshore fishing applications. The long, slender profile pro...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Blue Water Candy Swirl Tail Grub is a heavy-bodied soft plastic designed to produce strong action and attract aggressive strikes. Its oversized...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...

These 5-inch baits are designed for inshore action and are effective on false albacore, bonito, striped bass, bluefish, and other coastal species. ...

The Fish Snax XL is the larger version of the popular Albie Snax, built to deliver increased casting distance and a strong, natural swimming action...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

These long-body soft plastic stick baits are designed to imitate the profile and movement of eels or needlefish, producing a natural swimming actio...

Gravity Tackle color-shifting soft plastic baits are designed to adapt to changing light conditions and deliver a more natural pre...

The Gravity Tackle 6" Soft Plastic Stick Bait is designed to imitate slender forage such as eels and needlefish. Its streamlined profil...

The Hogy 13 Inch Slappy Soft Plastic is a proven trophy-class eel-style bait built for targeting large striped bass. Known for its big profile and ...

The Protail Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused w...