Bloodstream top Predator chum is designed to attract Sharks. This Shark chum excites a reaction in top Predators who rely heavily on the scent of b...

Mojo Saltwater Fishing Chum Slow Sinking Gets all Types of Fish Feeding Tie it off and throw it overboard to bring on the feeding We'll leave the c...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

This potent fish attractant unleashes a sensory explosion underwater, transforming ordinary bait into an irresistible feast. The dynamic spray ...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

Berkley Gulp! Alive Grubs are finally here! Now you can buy Gulp Grubs in bulk. Not sure why it took so long to happen but be happy they are finall...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common surf b...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes Strips are available in 5 vibr...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

Re-apply every 20-30 casts or as needed.

Fat Cow Jig Strips are durable synthetic trailers designed to enhance the action and scent profile of bucktails, jigs, and other rigged baits. Orig...

The ultimate dredge component. Light weight,  easy to clear, unique action which all lead to being proven fish razr's. Tuna silhouettes made form h...

The ultimate dredge component. Light weight,  easy to clear, unique action which all lead to being proven fish razr's. Tuna silhouettes made form h...

Take your billfishing to the next level.  The 3-D Tuna Dredge is the ultimate rig for underwater bait balls.  With a combination of 14" 3-D FlapZ o...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...