Bloodstream top Predator chum is designed to attract Sharks. This Shark chum excites a reaction in top Predators who rely heavily on the scent of b...

Mojo Saltwater Fishing Chum Slow Sinking Gets all Types of Fish Feeding Tie it off and throw it overboard to bring on the feeding We'll leave the c...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

This potent fish attractant unleashes a sensory explosion underwater, transforming ordinary bait into an irresistible feast. The dynamic spray ...

Gulp! Alive!® powerful fish attractant is used to keep your GULP! packaged baits moist and scented when transferred to a new or larger container. ...

With extremely life-like motility in the water as well as authentic coloration, these lures are sure to fool fish into biting on your line. Berkley...

Berkley Gulp! Alive Grubs are finally here! Now you can buy Gulp Grubs in bulk. Not sure why it took so long to happen but be happy they are finall...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common surf b...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes Strips are available in 5 vibr...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

Berkley Gulp saltwater sand eel has lifelike detail that imitates natural prey. Assorted colors to match a variety of fishing conditions. More dura...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

Fat Cow jig strips hit the market as a replacement for Uncle Josh Pork Rind when it wasn't available. Jig Strips are durable baits using a unique ...

Re-apply every 20-30 casts or as needed.

The ultimate dredge component. Light weight,  easy to clear, unique action which all lead to being proven fish razr's. Tuna silhouettes made form h...

The ultimate dredge component. Light weight,  easy to clear, unique action which all lead to being proven fish razr's. Tuna silhouettes made form h...

Take your billfishing to the next level.  The 3-D Tuna Dredge is the ultimate rig for underwater bait balls.  With a combination of 14" 3-D FlapZ o...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...