The Swym swimbait is an innovative soft plastic designed for reliable performance across a wide range of fishing conditions. Made from premium inje...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

The Storm WildEye Swim Shad Lures are highly effective soft swimbaits engineered to imitate natural forage with lifelike swimming action and realis...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

The Gravity Tackle GT Paddle Tail is a premium soft plastic swimbait designed to deliver a realistic baitfish profile with excepti...

The Pre-Rigged Pro Tail Series is built for inshore anglers targeting larger game fish, combining a durable yet flexible soft-plastic body with pro...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

Designed to provoke quick and aggressive strikes, the Tsunami Holographic Swim Shad Soft Baits have a durable, soft-vinyl body with a realistic hol...

The Berkley Nessie Soft Glide Bait is designed to make glide bait fishing more accessible while expanding versatility for experienced anglers. Its ...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The Chubby is designed for a larger, slower presentation when targeting trophy class predators feeding on thick profile bait such as bunker, croake...

The Joebaggs Miracle Minnow is a proven saltwater lure designed to produce aggressive strikes from a wide range of predatory species. Built to clos...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

The Joebaggs Patriot Tail is engineered for anglers targeting apex predators. This 12.5-inch soft plastic bait generates substantial water displace...

The Protail Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused w...

The Magic Ballyhoo is a ready-to-rig offshore bait designed to deliver consistent, natural swimming action without the hassle of traditional riggin...

The JYG Pro MullyT Paddle Tail is a versatile 4-inch soft plastic designed to imitate the natural swimming action of small baitfish. Its paddle tai...

The Berkley PowerBait Chop Block is a soft glide bait built with a tall, broad profile that closely matches natural forage. Its versatile action al...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and feat...

The Hogy Protail Paddle 4.5" 1.25 oz is a premium pre-rigged swimbait engineered for anglers who demand maximum performance with minimal effort. De...

The Hogy Tuna Grade 6" Protail Paddle Guide Pack is engineered for anglers targeting powerful inshore and offshore predators with a durable, ready...

The Shimano Gravitator 220SS brings advanced glide bait performance together with innovative casting and action-control technology. Built with Shim...