Gulp! Saltwater Baits

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

A J&B Exclusive pack that includes three packages of our most popular 6" Gulp! grubs (Pink Shine, Chart, and Salmon Red) plus three JW ball jig...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...

Berkley Gulp Alive Saltwater Attractant is a concentrated fish attractant designed to enhance the effectiveness of soft plastics, hard baits, ...