Soft Plastic Lures

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

These 5-inch baits are designed for inshore action and are effective on false albacore, bonito, striped bass, bluefish, and other coastal species. ...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Squidtrex is a vibrating squid-profile lure designed to deliver strong underwater action whether jigging, casting, or trolling. Its combination...

The Slug-Go is the original soft stick bait that helped define an entire category of lures, featuring a slender profile and erratic darting action ...

The Swym swimbait is an innovative soft plastic designed for reliable performance across a wide range of fishing conditions. Made from premium inje...

These long-body soft plastic stick baits are designed to imitate the profile and movement of eels or needlefish, producing a natural swimming actio...

The Original Series is a weighted soft plastic system built with a two-piece design that delivers lifelike action with minimal effort from the angl...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Swym Y-Tail is designed to create a wide, gliding action that imitates the evasive movement of distressed baitfish, producing strong water disp...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The DoormatadorZ is a buoyant curly tail grub designed for fluke, flounder, and other aggressive bottom species. Made from durable ElaZtech materia...

The Zoom Salty Super Fluke is a versatile soft bait that has proven effective for striped bass, albies, bonito, and a variety of other game fish. I...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Wild Eye Swim Shad features a soft yet durable outer body combined with an internally weighted core that produces a natural, lifelike swimming ...

The VERTREX MAX is all about maximum vibration and maximum depth. A unique design from Nomad Lure Designer Damon Olsen. The deep body profile combi...

The Fish Snax XL is the larger version of the popular Albie Snax, built to deliver increased casting distance and a strong, natural swimming action...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Tuna Harness Jig is built for offshore anglers targeting powerful tuna, combining a reinforced harness construction with a natural, strike-trig...

RonZ® tails provides maximum life-like wiggle with minimal effort imparted by the angler.

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...