Soft Plastic Lures

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

The Fish Snax Albie Snax Soft Plastic Lures are highly effective inshore soft baits designed to imitate small baitfish with an erratic fleeing acti...

The Swym swimbait is an innovative soft plastic designed for reliable performance across a wide range of fishing conditions. Made from premium inje...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

These long-body soft plastic stick baits are designed to imitate the profile and movement of eels or needlefish, producing a natural swimming actio...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Lunker City Slug-Go Soft Stick Baits are the original soft plastic stick baits that helped create an entirely new category of fishing lures. Kn...

The Original Series is a weighted soft plastic system built with a two-piece design that delivers lifelike action with minimal effort from the angl...

The Swym Y-Tail is designed to create a wide, gliding action that imitates the evasive movement of distressed baitfish, producing strong water disp...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Zoom Salty Super Fluke is a versatile soft bait that has proven effective for striped bass, albies, bonito, and a variety of other game fish. I...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Storm WildEye Swim Shad Lures are highly effective soft swimbaits engineered to imitate natural forage with lifelike swimming action and realis...

The Fish Snax XL is the larger version of the popular Albie Snax, built to deliver increased casting distance and a strong, natural swimming action...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

Gravity Tackle color-shifting soft plastic baits are designed to adapt to changing light conditions and deliver a more natural pre...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Tuna Harness Jig is built for offshore anglers targeting powerful tuna, combining a reinforced harness construction with a natural, strike-trig...

The Pre-Rigged Pro Tail Series is built for inshore anglers targeting larger game fish, combining a durable yet flexible soft-plastic body with pro...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...