Soft Plastic Lures

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Fish Snax Albie Snax 6" Soft Plastic Lures are versatile inshore baits designed to imitate fleeing baitfish with an erratic, responsive action....

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, com...

The Swym swimbait is an innovative soft plastic designed for reliable performance across a wide range of fishing conditions. Made from premium inje...

The RonZ 10" Replacement Tails are designed to restore or customize compatible RonZ soft plastic presentations while maintaining the distinctive ac...

The Gravity Tackle GT Eels are long-profile soft plastic baits designed to imitate eels, needlefish, and other slender forage species that predator...

The RonZ Original Series Lures are versatile weighted soft plastics engineered as a two-piece system to produce lifelike swimming action with minim...

The RonZ Big Game Series 10" Heavy Duty 6.5 oz is a deep-running, heavy-duty soft plastic built for targeting large tuna and other powerful offshor...

The Lunker City Slug-Go Soft Stick Baits are versatile soft plastic lures designed to imitate injured, fleeing, and disoriented baitfish with an un...

The Swym Y-Tail is designed to create a wide, gliding action that imitates the evasive movement of distressed baitfish, producing strong water disp...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

The RonZ Big Game Series 10" Heavy Duty 5 oz is a heavy-duty soft plastic jig designed for targeting large tuna and other powerful offshore gamefis...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

The RonZ Big Game Series 10" Medium Heavy Duty 5 oz is a deep-water soft plastic designed for targeting tuna and other powerful offshore gamefish. ...

The Zoom Salty Super Fluke is a versatile soft jerkbait built around a realistic baitfish profile that works effectively in both freshwater and sal...

The RonZ 8" Replacement Tails are designed to restore or customize compatible RonZ soft plastic presentations while maintaining the distinctive act...

The Storm WildEye Swim Shad Lures are pre-rigged soft swimbaits designed to imitate common baitfish with a natural swimming action and detailed app...

The Fish Snax XL is the larger version of the popular Albie Snax, built to deliver increased casting distance and a strong, natural swimming action...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

The Gravity Tackle GT Paddle Tail is a premium soft plastic swimbait designed to deliver a realistic baitfish profile with excepti...

The Tuna Harness Jig is built for offshore anglers targeting powerful tuna, combining a reinforced harness construction with a natural, strike-trig...

The Pre-Rigged Pro Tail Series is built for inshore anglers targeting larger game fish, combining a durable yet flexible soft-plastic body with pro...

The RonZ Big Game Series 8" Heavy Duty 2.5 oz is a compact big-game soft plastic designed for targeting large tuna and other powerful offshore spec...