Soft Plastic Lures

They mimic peanut bunker, small herring, small mullet, alewife, minnows and many many more.  Reel them in with a super slow barel...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Pre-Rigged Pro Tail Series is built for inshore anglers targeting larger game fish, combining a durable yet flexible soft-plastic body with pro...

The NLBN Paddle Tail Swimbait is designed to deliver a natural swimming action and big-game durability that stands out from traditional paddle tail...

6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ...

Designed to provoke quick and aggressive strikes, the Tsunami Holographic Swim Shad Soft Baits have a durable, soft-vinyl body with a realistic hol...

RonZ® tails provides maximum life-like wiggle with minimal effort imparted by the angler.

9 1/2 inch Bait that is effective for almost all inshore and offshore species.

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

RonZ® original series and big game series jig heads, the Z-fin offers unrivaled versatility. Mindful detail was put into both the look and function...

The DieZel MinnowZ™ delivers exceptional durability through advanced ElaZtech® material engineered to withstand aggressive strikes and repeated cas...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

The Lunker City Freaky Fish is a newly designed jerking style fork tail "fish" lure. Made with a more natural looking smooth shape than most compet...

This Swimbait brings a true baitfish profile together with a wagging swimming action tail that is in motion smoothly as it enters the water. Swimmi...

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

The Joebaggs Block Island Eel is a must-have saltwater soft bait for serious anglers chasing big predators. Available in 9" and 14.5", these eels h...

The Harness Jig is designed to interface with the Harness Speed Tail that features a unique rigging channel for fast and easy rigging. The harness ...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

TSUNAMI WEIGHTED SQUID Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core material Life...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The JYG Pro MullyT Paddle Tail is a versatile 4-inch soft plastic designed to imitate the natural swimming action of small baitfish. Its paddle tai...

The NLBN Straight Tail Swimbait is a high-performance soft bait designed to maintain consistent action in both light and heavy current. A square bo...