Soft Plastic Lures

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

Designed to provoke quick and aggressive strikes, the Tsunami Holographic Swim Shad Soft Baits have a durable, soft-vinyl body with a realistic hol...

The Berkley Nessie Soft Glide Bait is designed to make glide bait fishing more accessible while expanding versatility for experienced anglers. Its ...

The Gravity Tackle 6" Soft Plastic Stick Bait is designed to imitate slender forage such as eels and needlefish. Its streamlined profil...

The Fish Snax Super Snax is a 9.5 inch soft plastic lure designed for both inshore and offshore fishing applications. The long, slender profile pro...

RonZ Z-Hawk jigs combine the profile of traditional bucktail jigs with the action of RonZ soft plastic tails. The hybrid design creates a versatil...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to deliver erratic darting action and a highly natural baitfi...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Chubby is designed for a larger, slower presentation when targeting trophy class predators feeding on thick profile bait such as bunker, croake...

RonZ Shallow Water Series baits are designed for fishing flats, backcountry areas, and shoreline structure where a subtle presentation is important...

The Joebaggs Block Island Eel is a must-have saltwater soft bait for serious anglers chasing big predators. Available in 9" and 14.5", these eels h...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

The Joebaggs Miracle Minnow is a proven saltwater lure designed to produce aggressive strikes from a wide range of predatory species. Built to clos...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

TSUNAMI WEIGHTED SQUID Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core material Life...

The Hogy Harness Speed Tail 8" is designed to pair with the harness jig system for a streamlined, secure soft plastic setup. Featuring an integrate...