Soft Plastic Lures

The RonZ 6" Replacement Tails are designed to restore the natural swimming action of compatible RonZ lures while providing a convenient supply of f...

Designed to provoke quick and aggressive strikes, the Tsunami Holographic Swim Shad Soft Baits have a durable, soft-vinyl body with a realistic hol...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

The Berkley Nessie Soft Glide Bait is designed to make glide bait fishing more accessible while expanding versatility for experienced anglers. Its ...

The Fish Snax Super Snax is a 9.5 inch soft plastic lure designed for both inshore and offshore fishing applications. The long, slender profile pro...

The Gravity Tackle 6" Soft Plastic Stick Bait is designed to imitate slender forage such as eels and needlefish. Its streamlined profil...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ 4" Replacement Tails are designed to restore the natural swimming action of compatible RonZ lures while providing a convenient supply of f...

The Lunker City Fin-S Fish is a versatile soft-plastic bait built around the original fork-tail minnow profile that has become a staple for freshwa...

RonZ Z-Hawk jigs combine the profile of traditional bucktail jigs with the action of RonZ soft plastic tails. The hybrid design creates a versatil...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Chubby is designed for a larger, slower presentation when targeting trophy class predators feeding on thick profile bait such as bunker, croake...

The Joebaggs Miracle Minnow is a proven saltwater lure designed to produce aggressive strikes from a wide range of predatory species. Built to clos...

The RonZ Shallow Water Series Lures bring the legendary fish-catching action of RonZ soft baits to inshore environments. Designed for fishing shall...

The Joebaggs Block Island Eel is a must-have saltwater soft bait for serious anglers chasing big predators. Available in 9" and 14.5", these eels h...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to imitate a fleeing or injured baitfish with erratic, unpredictable movemen...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

TSUNAMI WEIGHTED SQUID Tough, realistically soft vinyl bodies with molded-in actions True to life reflective holographic foil core material Life...