Soft Plastic Lures

The Protail Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused w...

These Tsunami Weighted Holographic Eels are the ideal choice for imitating any slender baitfish in the water. Whether you're targeting striped bass...

The Joebaggs Patriot Tail is engineered for anglers targeting apex predators. This 12.5-inch soft plastic bait generates substantial water displace...

A beefy grub with tons of action. The tail on this grub creates a commotion under and on top of the water which no fish can resist. Used in combina...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Hogy Sand Eel's translucent quality truly mimics the delicate nature of sand eels. These hard to beat imitations are perfect imitators of small...

Savage Gear Sandeel Lure Savage Gear Sandeel are a stunning and unique lure that has a supernatural sandeel imitation. The Sandeel is the favorite ...

The Storm WildEye Live Sand Eeel is designed to closely mimic the appearance and movement of a well-known saltwater baitfish. It maintains its ...

The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in ...

This lure was the original that sparked the Soft Stick baits generation. Its slender shape and unpredictable darting movements shattered expectatio...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and feat...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Whether you're fishing on the flats, in the backcountry, or along the shoreline, our shallow water series lures are perfect for catching finicky fi...

This soft-plastic lure mimics the natural movement of a sand eel with remarkable precision. When worked slowly across sandy bottoms, it creates a b...

The Joebaggs Miracle Minnow is a proven saltwater lure designed to produce aggressive strikes from a wide range of predatory species. Built to clos...

The NLBN K-Tails Swimbait is a versatile soft bait designed to perform in both saltwater and freshwater conditions. Released in August 2024, this s...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes Strips are available in 5 vibr...

Al Gag's latest invention. These irresistible soft baits feature a dual action head and paddle-style tail. The interchangeable heads come with Must...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common surf b...

The Hogy 13 Inch Slappy Soft Plastic is a proven trophy-class eel-style bait built for targeting large striped bass. Known for its big profile and ...

The Hogy Original Series Eels have become a beloved lure among our loyal customers and new fans alike. Its slender design and ability to mimic fett...

These super soft, imitative profiled soft baits closely resemble several species of marine worms that are a favorite of gamefish worldwide. Natural...