Soft Plastic Lures

The Joebaggs Patriot Tail is engineered for anglers targeting apex predators. This 12.5-inch soft plastic bait generates substantial water displace...

The Hogy Harness Speed Tail 8" is designed to pair with the harness jig system for a streamlined, secure soft plastic setup. Featuring an integrate...

The Magictail Outfitters 3-Pack Magic Ballyhoo Unrigged is designed to give offshore anglers the lifelike action of a perfectly rigged ballyhoo wit...

These Tsunami Weighted Holographic Eels are the ideal choice for imitating any slender baitfish in the water. Whether you're targeting striped bass...

The Berkley PowerBait Chop Block Glide Bait combines a tall, broad forage profile with a versatile soft-body design that closely imitates gizzard s...

The Protail Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused w...

The JYG Pro MullyT Paddle Tail is a versatile 4-inch soft plastic designed to imitate the natural swimming action of small baitfish. Its paddle tai...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and feat...

This soft-plastic lure mimics the natural movement of a sand eel with remarkable precision. When worked slowly across sandy bottoms, it creates a b...

The Hogy Protail Paddle 4.5" 1.25 oz is a premium pre-rigged swimbait engineered for anglers who demand maximum performance with minimal effort. De...

The Blue Water Candy Swirl Tail Grub is a heavy-bodied soft plastic designed to produce strong action and attract aggressive strikes. Its oversized...

The Hogy Tuna Grade 6" Protail Paddle Guide Pack is engineered for anglers targeting powerful inshore and offshore predators with a durable, ready...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Hogy Sand Eel's translucent quality truly mimics the delicate nature of sand eels. These hard to beat imitations are perfect imitators of small...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

Savage Gear Sandeel Lure Savage Gear Sandeel are a stunning and unique lure that has a supernatural sandeel imitation. The Sandeel is the favorite ...

The Hogy Protail Paddle Swimbait is a pre-rigged soft bait built for dependable performance across both inshore and offshore fishing. Its tapered b...

The Al Gag’s Whip-It Fish Swimbait is a proven soft plastic lure designed to produce strong, fish-attracting action for striped bass and other pred...

The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in ...

The PrawnstarZ is a highly detailed shrimp imitation designed to create a realistic presentation for predatory fish. Built from durable ElaZtech ma...

The Hogy Original Series Eels have become a beloved lure among our loyal customers and new fans alike. Its slender design and ability to mimic fett...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...