Soft Plastic Lures

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Protail Swim Eel Tail is a premium softbait designed for serious inshore and offshore applications where durability and lifelike action matter....

The Z-Man Giant TRD is a supersized finesse stickworm designed to target larger bass while maintaining the subtle action that finesse techniques ar...

The Z-Man Stuntman combines a lifelike baitfish profile with Sinking ElaZtech construction, delivering a natural sink and erratic darting action de...

The Maniax Paddle Tail is built to trigger aggressive strikes with a swimming action that stands apart from traditional soft swimbaits. Its uniquel...

The Hogy 13 Inch Slappy Soft Plastic is a proven trophy-class eel-style bait built for targeting large striped bass. Known for its big profile and ...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

The Hogy Protail HD Eel is a pre-rigged swimbait designed to imitate one of the most important saltwater forage profiles, the sand eel. Its elongat...

The secret weapon of Hogy Ambassador Eric "Slappy" Harrison. The 8-inch Slappy Eel has accounted for countless cow stripers over the years. A true ...

The Hogy Slow Tail Swimbait is designed for ultra-slow presentations where a natural drift and subtle action are critical. Its compact profile and ...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...

The Z-Man Finesse T.R.D. is the original 2.75-inch Ned Rig stickbait, delivering the compact profile and subtle presentation that have made it a st...

The 6.5" Pocket Squid Softbait is a limited-edition finesse squid imitation designed for striped bass feeding on small squid. Molded from the durab...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Lunker City 12 Inch Pre-Rigged Double Hook Slug-Go is a heavy-duty soft stick bait designed for targeting large, hard-fighting predators. Pre-r...