Soft Plastic Lures

The Protail Swim Eel Tail is a premium softbait designed for serious inshore and offshore applications where durability and lifelike action matter....

The Hogy 13 Inch Slappy Soft Plastic is a proven trophy-class eel-style bait built for targeting large striped bass. Known for its big profile and ...

The Z-Man Giant TRD is a supersized finesse stickworm designed to target larger bass while maintaining the subtle action that finesse techniques ar...

The Hogy Protail HD Eel is a pre-rigged swimbait designed to imitate one of the most important saltwater forage profiles, the sand eel. Its elongat...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

The Hogy Slow Tail Swimbait is designed for ultra-slow presentations where a natural drift and subtle action are critical. Its compact profile and ...

The secret weapon of Hogy Ambassador Eric "Slappy" Harrison. The 8-inch Slappy Eel has accounted for countless cow stripers over the years. A true ...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Lunker City 12 Inch Pre-Rigged Double Hook Slug-Go is a heavy-duty soft stick bait designed for targeting large, hard-fighting predators. Pre-r...