Baits & Attractants

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, com...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

The Osprey Custom Lures Original Joe Real Pork Rinds are traditional jig trailers made from genuine, top-grade pork rind for anglers who prefer the...

Fat Cow Jig Strips are durable synthetic trailers designed to enhance the action and scent profile of bucktails, jigs, and other rigged baits. Orig...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...

Pro-Cure Super Gel Bait Scents are highly concentrated fish attractants designed to add realistic scent and taste to artificial lures and baits. Ma...

The Otter Tails Curly Long are premium scented synthetic trailers designed to enhance the action and effectiveness of bucktails, jigs, tube lures, ...

The Otter Tails Curly Short are durable scented trailer baits designed as a superior alternative to traditional pork rind and standard soft plastic...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Plano Liqua-Bait Locker Bottle is a leak-resistant storage container designed for synthetic soft baits and the liquids used to keep them fresh ...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

Tournament Master Menhaden Fish Oil is a concentrated saltwater fish attractant designed to create a long-lasting scent slick for inshore and offsh...

The Krazy Salt's Salt or Brine system helps anglers improve bait durability, appearance, and effectiveness for a wide range of offshore and inshore...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The RJ Boyle Artificial Trolling Strip is a cost-effective alternative to traditional bonita strips, designed for consistent offshore trolling perf...

Fishbites Fish’n Strips are a durable, all-purpose saltwater bait built to stay on the hook in demanding surf, jetty, pier, and bridge fishing cond...

Tournament Master Menhaden Fish Milk is a concentrated saltwater fish attractant designed to distribute scent and attraction deeper through the wat...

Streamline your travels and safely store your permeated baits in their invigorating liquid scents with J&B Liquid Locker Storage. Say goodbye t...

Bloodstream top Predator chum is designed to attract Sharks. This Shark chum excites a reaction in top Predators who rely heavily on the scent of b...