Baits & Attractants

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

These real pork rind trailer baits are designed to add lifelike movement to bucktails, parachute jigs, and other presentations. Made from genuine p...

Fat Cow Jig Strips are durable synthetic trailers designed to enhance the action and scent profile of bucktails, jigs, and other rigged baits. Orig...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...

Pro-Cure Super Gel Bait Scents are gel-based attractants designed to enhance artificial lures with realistic scent and taste. The formula is made u...

The Otter Tails Curly Long are premium scented synthetic trailers designed to enhance the action and effectiveness of bucktails, jigs, tube lures, ...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

The Otter Tails Curly Short are durable scented trailer baits designed as a superior alternative to traditional pork rind and standard soft plastic...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Plano Liqua-Bait locker is the perfect storage system for liquids and baits. It keep the odors and liquid inside. J&B recommends it for...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

The RJ Boyle Artificial Trolling Strip is a cost-effective alternative to traditional bonita strips, designed for consistent offshore trolling perf...

The Krazy Salt's Salt or Brine system helps anglers improve bait durability, appearance, and effectiveness for a wide range of offshore and inshore...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

Fishbites Fish’n Strips are a durable, all-purpose saltwater bait built to stay on the hook in demanding surf, jetty, pier, and bridge fishing cond...

Bunker Milk Differs from Bunker/Menhaden Oil in density and cloudiness. The increase in density helps the scent and oil to fall through the water ...

Fat Cow Jigging Gel is a scent attractant designed to enhance lures and baits by adding realistic smell and taste. The gel formula is made with nat...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...