Baits & Attractants

Fat Cow Jigging Gel is a scent attractant designed to enhance lures and baits by adding realistic smell and taste. The gel formula is made with nat...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

Fish’n Chunks are larger bait pieces designed for targeting bigger saltwater species. Built for durability and effectiveness, they can be used for ...

A J&B Exclusive pack that includes three packages of our most popular 6" Gulp! grubs (Pink Shine, Chart, and Salmon Red) plus three JW ball jig...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

Berkley Gulp Alive Saltwater Attractant is a concentrated fish attractant designed to enhance the effectiveness of soft plastics, hard baits, ...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

The Fish Razr StripZ Replacement Pack is designed to refresh and maintain dredge and teaser setups with durable, high-visibility components. Built ...