Baits & Attractants

Fat Cow Jigging Gel is a scent attractant designed to enhance lures and baits by adding realistic smell and taste. The gel formula is made with nat...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

Fish’n Chunks are larger bait pieces designed for targeting bigger saltwater species. Built for durability and effectiveness, they can be used for ...

The Gulp! JW Ball Jig Combo Pack is a J&B Tackle exclusive designed for fluke jigging and other Northeast bottom-fishing applications. Each pac...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

The Berkley Gulp Alive Saltwater Attractant is a concentrated spray-on fish attractant designed to enhance the scent and flavor of artificial and n...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

The Fish Razr StripZ Replacement Pack is designed to refresh and maintain dredge and teaser setups with durable, high-visibility components. Built ...