Products

The Balloon Fisher King Custom Balloon Clip Pro Packs provide a reusable balloon-fishing system for suspending live or cut bait at a controlled dep...

The Balloon Fisher King Refill 9" Balloon Pack is designed for controlling bait depth when fishing with live or cut bait. These balloons provide a ...

The E.D.C. represents Bates' commitment to practical performance for working anglers. Constructed from cast aluminum, this reel combines lightweigh...

The Bates Hundo Baitcasting Reel is a premium 100-size baitcaster engineered for finesse fishing with lighter lines and lures. Precision-machined f...

Take a trip down memory lane with the Bates Fishing Co.'s latest "O. G." reel. It pays homage to the classic baitcasters that sparked the fishing p...

The Bates Salty Hundo Baitcasting Reel delivers professional-grade performance engineered for demanding saltwater conditions. Its gunmetal grey ano...

The Salty Hundo'50 builds on a proven platform with reinforced construction designed for harsh saltwater use. Retaining its compact, ergonomic 150 ...

The SAM (Spinning American Made) 2500 represents our commitment to domestic manufacturing. Machined in the USA and final assembly completed at our ...

When it comes to buckets, quality plays a key role. Wire handles can be a hassle due to rust and damage to surfaces, as well as causing discomfort ...

The 31-Bead Chain Swivel 4.6mm is a proven terminal tackle component designed to maximize lure action while virtually eliminating line twist. Const...

The Berkley Fusion19 Bucktail Jigs combine a traditional bucktail presentation with modern components designed for fishing soft plastics such as Be...

The Berkley Gulp Alive Saltwater Attractant is a concentrated spray-on fish attractant designed to enhance the scent and flavor of artificial and n...

The Berkley Gulp! Alive! Recharge Liquid is a concentrated fish attractant designed to restore and enhance the scent-releasing properties of Gulp! ...

The Berkley Gulp! Alive! Saltwater Grub is a scented soft bait designed to deliver lifelike swimming action and powerful scent dispersion when targ...

The Berkley Gulp! Alive! Saltwater Swimming Mullet is a scented soft bait designed to imitate the natural appearance and movement of small baitfish...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Sand Eel is a realistic soft bait designed to imitate the slender profile, natural movement, and scent of live sand eel...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, combini...

The Berkley Horizontal 6 Rod Rack provides a simple, space-saving way to organize and protect up to six fishing rods or complete rod-and-reel combi...