Products

The Yo-Zuri 3D Inshore Twitchbait Lures are slow-sinking hard baits designed to imitate small bunker, shad, and other deep-bodied inshore forage. T...

The Yo-Zuri 3D Magnum is a heavy-duty trolling lure designed for offshore anglers targeting fast, powerful pelagic species. Its durable ABS resin b...

The Yo-Zuri 3D Squirt is a hard bait squid imitation designed to attract predatory fish that feed heavily on squid. Its wide swimming action and re...

The Yo-Zuri Aurie-Q RS Aurora Squid Jig is a compact squid lure designed for natural movement and reliable hookups. Its UV-reactive hard body enhan...

The Yo-Zuri Aurie-Q RS Aurora Squid Jig A1607 is a compact Egi-style squid jig designed for situations when squid are feeding on smaller prey or re...

The Yo-Zuri Bull Popper is a powerful topwater lure designed to create extreme surface commotion and attract aggressive predators from long distanc...

The Yo-Zuri Crystal 3D Minnow Deep Diver Jointed is a trolling lure designed to deliver maximum flash and lifelike movement at depth. Its jointed “...

The Yo-Zuri Crystal 3D Minnow Deep Diver is designed to attract predatory fish with strong flash and a realistic swimming action at deeper depths. ...

The Yo-Zuri Crystal 3D Minnow Magnum is a heavy-duty trolling lure designed to attract large predatory fish with strong flash and erratic swimming ...

The Crystal Minnow Deep Diver Premium Classic is designed to attract predatory fish with strong flash and a realistic swimming action. Its reflecti...

The Yo-Zuri Crystal Minnow Sinking Premium Classic is designed to attract predatory fish with strong flash and erratic swimming action. Its...

Yo-Zuri HD Fluorocarbon Leader is designed to deliver strength, abrasion resistance, and low visibility for anglers targeting wary fish. The fluoro...

Yo-Zuri HD Fluorocarbon Disappearing Pink Leader is engineered to maximize stealth and durability in demanding fishing conditions. The unique pink ...

The Yo-Zuri Hydro Minnow LC Lures are floating saltwater minnows designed for long-distance casting from both the surf and boat. A streamlined poly...

The Yo-Zuri Hydro Monster Shot Lures are heavy-weighted, sinking lipless stick baits designed to cover the entire water column, from fast-moving su...

The Yo-Zuri Hydro Pencil is a walk-the-dog topwater lure designed for long-distance casting and aggressive surface strikes. Its balanced design mak...

The Yo-Zuri Hydro Squirt Floating Lures combine a hard-bodied swimming lure with a flexible squid skirt to create a realistic squid presentation fo...

The Yo-Zuri Hydro Twitchbait is a slow-sinking, lipless lure designed to attract large predatory fish with a wide profile and dynamic swimming acti...

The Yo-Zuri Mag Darter is a floating hard bait designed for long-distance casting and erratic subsurface presentations when targeting predatory gam...

The Yo-Zuri Mag Dive Floating Stick Bait is a big-game floating and diving pencil designed to imitate a struggling baitfish just beneath the surfac...

The Yo-Zuri Mag Pencil is a long-casting topwater lure designed to target large predatory fish feeding on baitfish near the surface. Its elongated ...

The Yo-Zuri Mag Popper Topwater Lures are built to create aggressive surface commotion while providing the casting distance needed to reach feeding...

The Yo-Zuri Mag Speed is a fast-sinking lipped minnow designed to target inshore predators at precise depths. Its patented magnetic sled weight tra...

The Yo-Zuri Mini Squid Jigs A1696 are compact squid jigs designed to create a highly visible, lifelike presentation throughout the water column. Ea...