Products

This realistic crab-style jig is designed specifically for targeting blackfish, featuring a football-shaped head that moves easily through rocks an...

Lunker City Pro Fin-S Painted Jig Heads are built for durability and performance, combining strong hooks with detailed finishes for effective prese...

The Lunker City Pro Fin-S Saltwater Jig Heads are a proven choice for anglers targeting a wide range of species in both fresh and saltwater. Design...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are the original soft plastic stick baits that helped create an entirely new category of fishing lures. Kn...

We call this serious protection from dry skin. A perfect follow-up to your Fisherman Hand Scrub, our MacKenzie’s Fisherman Hand Salve is full of on...

Get rid of fishy smells and eliminate a day’s worth of bait, blood, scales, and slime with this super effective hand cleaner. Mackenzie’s Fisherman...

Mackenzie’s Fisherman’s Knuckle Wax is a compact, all-natural skin protectant designed to soothe and restore dry, cracked hands. Formulated with a ...

Scented with a perfect blend of lavender, clary sage and litsea essential oils, our ultra-moisturizing hand lotion is a great addition to the boat ...

The Cherry Popper is a heavy-duty floating popper designed for long casts and stable performance in rough seas. Built to handle aggressive surface ...

The Madd Mantis Quake Slider Lures are the newest addition to the Madd Mantis line of products, aiming to revolutionize your fishing experience. ...

The MagBay 6" Soft Cedar Plug is a hybrid trolling lure that combines a weighted hard head with a flexible soft tail for enhanced action. Designed ...

The MagBay Aguamala 6.5" Popper is a topwater lure designed to create aggressive surface action and draw strikes from large predatory fish. The cup...

The MagBay RM57-UV 5 inch Minnow Lure is designed for both nearshore and offshore fishing, offering a versatile option for targeting a wide range o...

The MagBay RM7-UV 7" Minnow Lure is built for high-speed trolling, offering durability and consistent performance across offshore and nearshore app...

The MagBay RM9-UV 9" Wahoo and Tuna Lure is designed for high-speed trolling, delivering stable tracking and consistent action at elevated speeds. ...

The newest weapon in your fishing arsenal! These cupped face Tidbits create great action to attracttuna, mahi, marlin, wahoo and others. Available ...

The MagBay Ultimate Tuna Feathers are proven offshore trolling lures designed to imitate the small baitfish that pelagic predators fee...

The Magictail HooMagic Trolling Lures are tournament-proven offshore bullet heads engineered to imitate distressed baitfish and trigger aggressive ...

The Magic Ballyhoo is a ready-to-rig offshore bait designed to deliver consistent, natural swimming action without the hassle of traditional riggin...

The MagicTail Big Game Stand Up Rod is a compact, heavy-duty offshore rod built for serious stand-up fishing. Measuring 5 feet 9 inches, it is buil...

The Ceana series was developed to meet the specific needs of overseas anglers, where fishing locations, techniques, and target species differ signi...

The New Crostage Travel Rod Series is designed as a true go-anywhere solution for anglers who want reliable performance without sacrificing portabi...