Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favori...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

Berkley Gulp! Alive Grubs are finally here! Now you can buy Gulp Grubs in bulk. Not sure why it took so long to happen but be happy they are finall...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

Chatter has brought their popular vertical jig to the market featuring a VMC 9626 4X treble to target bottom species like Sea Bass. This isn't a ...

Compact and dense, it allows the jig to descend very quickly in order to always be vertical to the boat. This also allows it to be a great jig if y...

The Saltiga SK jig is designed to trigger aggressive strikes with a unique falling and swimming action. Its balanced profile creates a fast, spinni...

Precisely balanced and weighted the Semi-Long jig allows the jig to fall horizontally, sliding side to side. This jig catches water on the tail-end...

Deep Force Point Jude Series 200 gram 7oz. Jig Point Jude DEEP FORCE Jigs are free style jigs that drop fast with lots of flutter. DEEP FORCE jigs ...

Designed for all levels of saltwater fishermen, the Eagle Claw Lazer Sharp Sea Bass Hi-Lo Rig offers unbeatable quality and effectiveness. The Sea ...

Designed for all levels of saltwater fishermen, the Eagle Claw Lazer Sharp Sea Bass Hi-Lo Rig offers unbeatable quality and effectiveness. The Sea ...

The Lazer Sharp Sea Bass Hi-Lo 3 Drop Rig is a convenient, ready-to-fish setup built for targeting sea bass with minimal prep time. Pre-tied and ea...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

Fat Cow Jig Strips are durable synthetic trailers designed to enhance the action and scent profile of bucktails, jigs, and other rigged baits. Orig...

These chrome fluke balls are designed for effective bottom jigging, featuring a durable finish and dual eyelets that allow for multiple rigging opt...

The Fish Razr StripZ Replacement Pack is designed to refresh and maintain dredge and teaser setups with durable, high-visibility components. Built ...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...