Gulp! Saltwater Baits

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, combini...

The Berkley Gulp! Alive! Recharge Liquid is a concentrated fish attractant designed to restore and enhance the scent-releasing properties of Gulp! ...

The Berkley Gulp! Saltwater Sand Eel is a realistic soft bait designed to imitate the slender profile, natural movement, and scent of live sand eel...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

The UFSHN U970 Fluke Hi-Lo Mylar Gulp Rig is a ready-to-fish bottom rig designed to maximize your effectiveness when targeting fluke and other insh...

The UFSHN Fluke Hi-Lo Bucktail Gulp Rig U565 is a professionally pre-tied rig designed to maximize bait presentation when targeting fluke and other...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Gulp! JW Ball Jig Combo Pack is a J&B Tackle exclusive designed for fluke jigging and other Northeast bottom-fishing applications. Each pac...

The Berkley Gulp Alive Saltwater Attractant is a concentrated spray-on fish attractant designed to enhance the scent and flavor of artificial and n...