This floating top water lure offers a dynamic popping, splashing, and skittering movement, enticing powerful strikes from predators. It is well-su...

Discover the effortless walk-the-dog movement of the Tsunami Tidal Pro 4" Topwater Twitch Bait Lure. Equipped with sharp treble hooks on the belly ...

A topwater bait, the Tsunami Tidal Pro is known for its easy walk-the-dog action and features sharp treble hooks on both the belly and tail for imp...

Introducing the brand new five inch Tsunami Tidal Twitch Bait with impressive casting capabilities and an enticing horizontal presentation. Thank...

Unveiling the Tsunami Tidal Pro IPOP - skillfully designed for 2023. Created to bridge the divide for smaller and medium-sized poppers with a subdu...

The updated Talkin’ Popper XD, or "Xtra Distance", is a longer casting version of the legendary TSTP6XD-201-Bunker Talkin’ Popper. To achieve great...

The Yo-Zuri 3D Inshore TopKnock Pencil sits level at the surface, making it easy to walk-the-dog on the retrieve. The TopKnock boosts a single rat...

The Yo-Zuri Inshore Twitch bait looks like a small bunker or shad. The deeper profile helps to present a larger and more natural looking bait. T...

3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each bait, add to the irresistible wide...

Yo-Zuri is proud to announce the introduction of the new and improved Bull Popper. The Bull Popper has been redesigned with added features and a lo...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

The Yo-Zuri Hydro Monster Shot is a highly versatile hard bait that can be used in any depth of water, from shallow to over 100 feet. Featuring a w...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

The Yo-Zuri Hydro squirt is a Spring squid run must have! The Hydro squids unique body is half hard plastic and half squid skirt. The Lipped hard...

Introducing the Yo-Zuri Hydro Twitchbait: a new, larger bait with a deep body, perfect for attracting large gamefish. At 6 inches and 2-7/8 ounces,...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Dart...