The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...

Fish’n Chunks are larger bait pieces designed for targeting bigger saltwater species. Built for durability and effectiveness, they can be used for ...

Fishbites Fish’n Strips are a durable, all-purpose saltwater bait built to stay on the hook in demanding surf, jetty, pier, and bridge fishing cond...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

Bullet resin head.  Not too big, not too small. The premium line of resin head lures gives some extra weight, flash and clarity to the head of thes...

The Fish Razr Dolphin Daze 6.5" is a versatile offshore trolling lure designed to produce strong surface action and attract aggressive pelagic spec...

The Frankford Arsenal Drop Out is a high-performance bullet mold release agent designed to improve casting efficiency and produce cleaner, more con...

Gear-Up's Pork Rind / Jar Holder is made out of Dacron Sailcloth material. It consists of 2 layers of Dacron Sailcloth. It can hold the following: ...

The GoDeep MTK Bar Breaker Rattle Edition Lures are built for extreme saltwater fishing where strength, sound, and durability are critical. Constru...

The GoDeep MTK Bar Breaker TE is engineered to elevate striped bass surfcasting with a redesigned profile built for rough current and breaking wave...

The GoDeep MTK Slob Slammer Butterfly Jigs are engineered for deep-water jigging applications where rapid descent and aggressive action are essenti...

The GoDeep Squid Skirt Jig features a modular 2 piece design with interchangeable squid skirts for versatile vertical jigging applications. Built w...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

The Gravity Tackle GT Eels are long-profile soft plastic baits designed to imitate eels, needlefish, and other slender forage species that predator...

The Gravity Tackle GT Paddle Tail is a premium soft plastic swimbait designed to deliver a realistic baitfish profile with excepti...

The Gravity Tackle 6" Soft Plastic Stick Bait is designed to imitate slender forage such as eels and needlefish. Its streamlined profil...

A J&B Exclusive pack that includes three packages of our most popular 6" Gulp! grubs (Pink Shine, Chart, and Salmon Red) plus three JW ball jig...

The Hayabusa Fluorocarbon Sabiki with Red Aurora EX140 is a premium six-hook bait rig designed to quickly and efficiently catch baitfish in both in...

The Hayabusa Jigging Sabiki Replacement Rig is a simple way to add extra attraction to vertical or casting jigs when targeting baitfish and game fi...

The Hayabusa Sabiki S-511E Mackerel Fish Skin Aurora Finish rig is designed to imitate common coastal forage, making it highly effective for attrac...

The Hayabusa Sabiki Rig S506E is a premium saltwater bait-catching rig designed for efficiently targeting herring, mackerel, sardines, and other sc...