The Krazy Salt's Salt or Brine system helps anglers improve bait durability, appearance, and effectiveness for a wide range of offshore and inshore...

The Lemire's Plugworks Ambassador XL is a large-profile wooden swimmer built for anglers targeting trophy striped bass. Measuring 7.5 inches and we...

The Lemire's Plugworks Danny GT is a handcrafted wooden swimmer inspired by the original Danny-style metal lip design made famous by Danny Pichney....

The Strategic Angler Subsurface Glider is a moderate-sinking wooden plug designed to imitate common forage like bunker, herring, and scup. Its natu...

The Lemire's Plugworks Prowler GT is a classic topwater surface swimmer designed to create maximum commotion and draw explosive strikes from stripe...

The Lemire's Plugworks Wave Jammer is a hand-built wooden spook-style topwater plug designed for anglers targeting big striped bass in low-light co...

The Lunker City 12 Inch Pre-Rigged Double Hook Slug-Go is a heavy-duty soft stick bait designed for targeting large, hard-fighting predators. Pre-r...

The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to imitate a fleeing or injured baitfish with erratic, unpredictable movemen...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Lunker City Fin-S Fish is a versatile soft-plastic bait built around the original fork-tail minnow profile that has become a staple for freshwa...

This realistic crab-style jig is designed specifically for targeting blackfish, featuring a football-shaped head that moves easily through rocks an...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are versatile soft plastic lures designed to imitate injured, fleeing, and disoriented baitfish with an un...

The Cherry Popper is a heavy-duty floating popper designed for long casts and stable performance in rough seas. Built to handle aggressive surface ...

The Madd Mantis Quake Slider Lures are the newest addition to the Madd Mantis line of products, aiming to revolutionize your fishing experience. It...

The MagBay 6" Soft Cedar Plug is a hybrid trolling lure that combines a weighted hard head with a flexible soft tail for enhanced action. Designed ...

The MagBay Aguamala 6.5" Popper is a topwater lure designed to create aggressive surface action and draw strikes from large predatory fish. The cup...

MagBay Lures The Stogie Soft Cedar Plug combines the proven tracking characteristics of a traditional cedar plug with a flexible tail that adds an ...

The MagBay RM57-UV 5 inch Minnow Lure is designed for both nearshore and offshore fishing, offering a versatile option for targeting a wide range o...

The MagBay RM7-UV 7" Minnow Lure is built for high-speed trolling, offering durability and consistent performance across offshore and nearshore app...

The MagBay RM9-UV 9" Wahoo and Tuna Lure is designed for high-speed trolling, delivering stable tracking and consistent action at elevated speeds. ...

The newest weapon in your fishing arsenal! These cupped face Tidbits create great action to attracttuna, mahi, marlin, wahoo and others. Available ...

The MagBay Ultimate Tuna Feathers are proven offshore trolling lures designed to imitate the small baitfish that pelagic predators fee...