The Lemire's Plugworks Prowler GT is a classic topwater surface swimmer designed to create maximum commotion and draw explosive strikes from stripe...

The Lemire's Plugworks Wave Jammer is a hand-built wooden spook-style topwater plug designed for anglers targeting big striped bass in low-light co...

The Lunker City 12 Inch Pre-Rigged Double Hook Slug-Go is a heavy-duty soft stick bait designed for targeting large, hard-fighting predators. Pre-r...

The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to deliver erratic darting action and a highly natural baitfi...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Lunker City Fin-S Fish is a versatile soft-plastic bait built around the original fork-tail minnow profile that has become a staple for freshwa...

This realistic crab-style jig is designed specifically for targeting blackfish, featuring a football-shaped head that moves easily through rocks an...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are the original soft plastic stick baits that helped create an entirely new category of fishing lures. Kn...

The Cherry Popper is a heavy-duty floating popper designed for long casts and stable performance in rough seas. Built to handle aggressive surface ...

The Madd Mantis Quake Slider Lures are the newest addition to the Madd Mantis line of products, aiming to revolutionize your fishing experience. ...

The MagBay 6" Soft Cedar Plug is a hybrid trolling lure that combines a weighted hard head with a flexible soft tail for enhanced action. Designed ...

The MagBay Aguamala 6.5" Popper is a topwater lure designed to create aggressive surface action and draw strikes from large predatory fish. The cup...

The MagBay RM57-UV 5 inch Minnow Lure is designed for both nearshore and offshore fishing, offering a versatile option for targeting a wide range o...

The MagBay RM7-UV 7" Minnow Lure is built for high-speed trolling, offering durability and consistent performance across offshore and nearshore app...

The MagBay RM9-UV 9" Wahoo and Tuna Lure is designed for high-speed trolling, delivering stable tracking and consistent action at elevated speeds. ...

The newest weapon in your fishing arsenal! These cupped face Tidbits create great action to attracttuna, mahi, marlin, wahoo and others. Available ...

The MagBay Ultimate Tuna Feathers are proven offshore trolling lures designed to imitate the small baitfish that pelagic predators fee...

The Magictail Outfitters 3-Pack Magic Ballyhoo Unrigged is designed to give offshore anglers the lifelike action of a perfectly rigged ballyhoo wit...

The Magictail Outfitters HooMagic Crystal Trolling Lures are tournament-proven offshore bullet heads designed to imitate distressed baitfish and pr...

The Major Craft Jigpara LiveBait Tungsten Jigs are compact casting jigs designed for long-distance casting and consistent swimming action. The rear...

The Major Craft Jigpara Slow Jigs are designed for slow pitch jigging, offering a controlled, fluttering descent that mimics injured bait. The oval...