Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favori...

Berkley Gulp Alive Saltwater Attractant is a concentrated fish attractant designed to enhance the effectiveness of soft plastics, hard baits, ...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The Berkley PowerBait Chop Block is a soft glide bait built with a tall, broad profile that closely matches natural forage. Its versatile action al...

The Berkley Nessie Soft Glide Bait is designed to make glide bait fishing more accessible while expanding versatility for experienced anglers. Its ...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Billy Baits Master Hooker is a trolling lure designed to create strong smoke and turbulence trails that attract offshore game fish. Its blunt c...

Built for high-speed trolling, the Mister Big lure features a heavy 16 oz head designed to run clean and aggressive at speeds from 8 to 20 knots. P...

Another one of my offshore sure thing no brainier. This deep runner with a smooth torpedo action tracks best from the rigger position. If you alrea...

This is a case where the little guy, kicks BUTT. All tackle, all species, all the time, any positions from tucked in tight, to far back in the wake...

This Black Bart Blue Marlin Pack is a very serious competition spread whether you are hunting a fun weekend of fishing or seriously hunting a perso...

The Black Bart Costa Rican Plunger delivers compact power for light tackle applications. Despite its modest size, this proven lure punches above it...

Crooked Island Candy is also one of my new concept lure family. Get ready for the best Wahoo fishing you ever experienced, high speed, and any spee...

The Micro Baits Demon trolling lure is built to produce strikes no matter where it’s positioned in the spread, offering a compact yet aggressive pr...

Compact and effective, the El Squid Jr trolling lure is built to deliver consistent action in a smaller profile, making it a strong choice when tar...