The Tuna Stud delivers serious performance in an 8 inch package weighing 2.25 oz. Its Mylar-enhanced skirt construction provides flash and durabili...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

The Berkley Fusion19 Bucktail Jigs combine a traditional bucktail presentation with modern components designed for fishing soft plastics such as Be...

The Berkley Gulp Alive Saltwater Attractant is a concentrated spray-on fish attractant designed to enhance the scent and flavor of artificial and n...

The Berkley Gulp! Alive! Recharge Liquid is a concentrated fish attractant designed to restore and enhance the scent-releasing properties of Gulp! ...

The Berkley Gulp! Alive! Saltwater Grub is a scented soft bait designed to deliver lifelike swimming action and powerful scent dispersion when targ...

The Berkley Gulp! Alive! Saltwater Swimming Mullet is a scented soft bait designed to imitate the natural appearance and movement of small baitfish...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Sand Eel is a realistic soft bait designed to imitate the slender profile, natural movement, and scent of live sand eel...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, combini...

The Berkley LipStick Shadd Lures combine the versatility of a floating stick bait with the controlled swimming action of a shallow-running hard bai...

The Berkley Nessie Pro Pack includes three soft-bodied glide baits in top-selling colors, providing a versatile selection for targeting bass and ot...

The Berkley PowerBait Chop Block Glide Bait combines a tall, broad forage profile with a versatile soft-body design that closely imitates gizzard s...

The Berkley PowerBait Nessie Soft Glide Baits combine the natural swimming action of a traditional glide bait with the flexibility and versatility ...

The Berkley PowerBait Saltwater Salt Block Glide Bait is a 6-inch soft-bodied lure designed to attract powerful saltwater predators with a quick, c...

The Berkley Saltwater HypnoGlide Soft Swimbaits are designed to imitate large baitfish with a smooth, wide side-to-side gliding action that attract...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

The Billy Baits Master Hooker is a trolling lure designed to create strong smoke and turbulence trails that attract offshore game fish. Its blunt c...

Another one of my offshore sure thing no brainier. This deep runner with a smooth torpedo action tracks best from the rigger position. If you alrea...

This is a case where the little guy, kicks BUTT. All tackle, all species, all the time, any positions from tucked in tight, to far back in the wake...