Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favori...

This potent fish attractant unleashes a sensory explosion underwater, transforming ordinary bait into an irresistible feast. The dynamic spray ...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

Berkley Gulp! Alive Grubs are finally here! Now you can buy Gulp Grubs in bulk. Not sure why it took so long to happen but be happy they are finall...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common surf b...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes Strips are available in 5 vibr...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

Another one of my offshore sure thing no brainier. This deep runner with a smooth torpedo action tracks best from the rigger position. If you alrea...

This is a case where the little guy, kicks BUTT. All tackle, all species, all the time, any positions from tucked in tight, to far back in the wake...

This Black Bart Blue Marlin Pack is a very serious competition spread whether you are hunting a fun weekend of fishing or seriously hunting a perso...

The Black Bart Costa Rican Plunger delivers compact power for light tackle applications. Despite its modest size, this proven lure punches above it...

Crooked Island Candy is also one of my new concept lure family. Get ready for the best Wahoo fishing you ever experienced, high speed, and any spee...

Another sized down Breakfast just waiting to be devoured by a Marlin or other predator. This Breakfast is sized for action, a swimmer, diver, big s...

Hot is the perfect description of this scaled down "Breakfast" this exciting lure is just the ticket for the fishermen looking to spice up his rigg...

Black Bart Hotuna Tuna lure Option of having lure custom rigged with a standard Mustad 7732.

Black Bart Ika Tuna/Mahi lure Option of having lure custom rigged with a single Mustad 7732.