The RonZ Shallow Water Series Lures bring the legendary fish-catching action of RonZ soft baits to inshore environments. Designed for fishing shall...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

RonZ Z-Hawk jigs combine the profile of traditional bucktail jigs with the action of RonZ soft plastic tails. The hybrid design creates a versatil...

The Run Off Lures Hi-Lo Mylar Skirt Sea Bass Rig is a ready-to-fish bottom rig built for efficient sea bass fishing with minimal setup. Handcrafted...

The RWA Custom iPox-Z Jig is a premium casting jig engineered for anglers targeting hard-fighting inshore and offshore predators. Featuring a highl...

The RWA Diving Popper is a versatile topwater lure that blends the surface commotion of a popper with the subsurface action of a stickbait. Designe...

the all new Suraida sinking stickbaits is a must have for your offshore tackle bag. Twitch them, sweep them, pause them or steady retrieve them it ...

The RWA V2 Inshore Popper is a heavy-duty topwater lure built to handle aggressive strikes from both inshore and offshore predators. Designed with ...

The RWA V2 Offshore Popper is built from extra-tough plastic with through-wired construction for dependable strength when targeting hard-fighting p...

The S&S Bucktails White Chin Wrecker Blackfish Jigs are purpose-built for targeting tautog with crab and other natural baits around rocky botto...

The S&S Bucktails John Skinner Smiling Bill Bucktails take the traditional Northeast smiling bill jig and refine it with input from renowned su...

The Rock Hopper Bucktail is built for anglers targeting large stripers, bluefish, and other aggressive species, featuring a durable hook and a roun...

The Meezer Blackfish Jig is designed with a forward-weighted profile that keeps the crab bait elevated slightly off the bottom, creating a natural ...

The Savage Gear 3D Mack Stick Mackerel Lure is a slow-sinking hard bait designed from a 3D scan of an actual mackerel to create a realistic profile...

The Savage Gear Sandeel Lure is a soft-bodied sand eel imitation designed to replicate the slender profile and natural swimming acti...

The Savage Gear Savage Salt Glass Minnow is a highly versatile saltwater jig designed to imitate the slender baitfish that predators feed on from t...

The Sea Bass 3 Hook Hi-Low Rig is a professionally hand-tied bottom rig designed to maximize bait presentation when targeting sea bass, scup, porgi...

The Shimano Shimmerfall is a slender, fast-sinking jig designed for deep-water jigging and fast drift conditions. Its streamlined profile slices th...

The Shimano Butterfly Flat-Fall Jigs use a center-balanced design to create a slow, horizontal wobbling action as the jig falls through the water c...

The Butterfly Flat-Side Jig is a proven speed jig designed for vertical or angled presentations while drifting. Its rear and center weight balance ...

The Butterfly Monarch Jig features a unique swimming action that mimics a fleeing baitfish, making it effective for both tuna and bottom species. W...