The RonZ Big Game Series 10" Medium Heavy Duty 5 oz is a deep-water soft plastic designed for targeting tuna and other powerful offshore gamefish. ...

The RonZ Big Game Series 8" Heavy Duty 2.5 oz is a compact big-game soft plastic designed for targeting large tuna and other powerful offshore spec...

The RonZ Big Game Series 8" Heavy Duty 3 oz is a powerful soft plastic jig designed for targeting large tuna, wahoo, and other hard-fighting offsho...

The RonZ Original Series Lures are versatile weighted soft plastics engineered as a two-piece system to produce lifelike swimming action with minim...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

The RonZ Poxy Minnow is a long-casting resin jig designed to imitate the small, slender baitfish commonly targeted by false albacore, bonito, strip...

The RonZ Shallow Water Series Lures bring the legendary fish-catching action of RonZ soft baits to inshore environments. Designed for fishing shall...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

The RonZ Z-Hawk Jigs 2.5 oz combine the proven profile of traditional bucktail jigs with the lifelike swimming action of RonZ soft plastic tails. T...

The Run Off Lures Hi-Lo Mylar Skirt Sea Bass Rig is a ready-to-fish bottom rig built for efficient sea bass fishing with minimal setup. Handcrafted...

The RWA Custom iPox-Z Jig is a premium casting jig engineered for anglers targeting hard-fighting inshore and offshore predators. Featuring a highl...

The RWA Diving Popper is a versatile topwater lure that blends the surface commotion of a popper with the subsurface action of a stickbait. Designe...

the all new Suraida sinking stickbaits is a must have for your offshore tackle bag. Twitch them, sweep them, pause them or steady retrieve them it ...

The RWA V2 Inshore Popper is a heavy-duty topwater lure built to handle aggressive strikes from both inshore and offshore predators. Designed with ...

The RWA V2 Offshore Popper is built from extra-tough plastic with through-wired construction for dependable strength when targeting hard-fighting p...

The S&S Bucktails White Chin Wrecker Blackfish Jigs are purpose-built for targeting tautog with crab and other natural baits around rocky botto...

The S&S Bucktails John Skinner Smiling Bill Bucktails take the traditional Northeast smiling bill jig and refine it with input from renowned su...

The Rock Hopper Bucktail is built for anglers targeting large stripers, bluefish, and other aggressive species, featuring a durable hook and a roun...

The S&S Meezer Blackfish Jig is designed specifically for targeting tautog around rocky bottoms, wrecks, reefs, and other heavy structure. Its ...

The Savage Gear 3D LT Soft Shine Glide Bait is a realistic soft-bodied swimbait designed to imitate large baitfish and trigger aggressive strikes f...

The Savage Gear 3D Mack Stick Mackerel Lure is a slow-sinking hard bait designed from a 3D scan of an actual mackerel to create a realistic profile...

The Savage Gear Sandeel Lure is a soft-bodied sand eel imitation designed to replicate the slender profile and natural swimming acti...