The Shimano Butterfly Wing-Fall Jigs are designed for both conventional speed jigging and slow-pitch techniques, providing multiple falling actions...

Shimano's JET BOOST technology in the CURRENT SNIPER Jerkbait allows for long-distance casting, with the weight sliding back during the cast and sp...

The Current Sniper Jig is a compact, versatile casting jig designed for both shore and boat fishing. Its dense profile delivers impressive casting ...

Shimano's CURRENT SNIPER Sinking Stickbaits feature a sleek, sand eel-like design and utilize their unique JET BOOST technology for impressive cast...

Shimano's CURRENT SNIPER Splash Walk is designed with one goal in mind: to drive large predators crazy. Its nearly stationary walk-the-dog action k...

The Shimano Current Sniper Walk Hi-Pitch is a premium topwater pencil bait engineered to produce an aggressive walk-the-dog action that triggers ex...

The Shimano Gravitator 220SS brings advanced glide bait performance together with innovative casting and action-control technology. Built with Shim...

The HD-ORCA FLASH BOOST has expanded its popular series of Orca offshore lures with a new dimension. The 200mm-size HD-ORCA FB utilizes Shimano's F...

Dominate offshore waters with the Shimano Ledge Runner - a trolling plug engineered to outperform in the toughest conditions. Its game-changing ADR...

The Shimano HD Orca Head Dip Stick Baits are premium offshore topwater lures engineered to imitate wounded baitfish with a unique divi...

The Ocea Bomb Dip 170F FLASH BOOST is a topwater lure designed for offshore and nearshore game fish, featuring advanced BOOST CONCEPT technology fo...

Introducing the Ocea Sardine Waver, the latest addition to Shimano's Butterfly jig lineup. Designed for slow-pitch jigging enthusiasts, this jig fe...

The Shimano Orca Bubble Chamber Topwater Popper features a unique design that forces water through its internal chamber, shooting bubbles out the t...

The Shimano Pop Orca Slim Topwater Popper is a long-casting offshore surface lure designed to target tuna and other aggressive pelagic predators. F...

The Shimano Sephia Clinch Flashboost Squid Jig is designed to attract squid with continuous flash and lifelike movement throughout the water column...

The SP-ORCA FB features Shimano's innovative FLASH BOOST system, which suspends foil on internal springs for constant flash and realistic baitfish ...

The TP-Orca plug is designed for long-distance casting, featuring an aerodynamic profile that helps reach schools of active fish. Its proprietary i...

The Solvkroken Stainless Steel Cod Jig is a classic vertical jig designed for cod, grouper, and other bottom-oriented species. Its proven profile c...

Sportfish Product Diamond Jigs are a classic, all-around metal lure known for versatility, durability, and consistent fish-catching performance. A ...

The SPRO Bucktail Teaser Hook is an upgraded teaser designed to add flash, profile, and attraction to a wide range of rigs. Featuring added flash s...

The SPRO Prime Bucktail Jigs feature a distinctive head shape and eyelet placement designed to create a natural gliding action through the water. W...

The Sterling Dial Tracker Bar brings unmatched spread customization to the Tracker Bar lineup with an adjustable dial keel system that allows preci...