The Sterling Tackle Bulb Squid Tracker Bars are built to maximize trolling spread coverage by pulling baits out into cleaner water away from the bo...

The Sterling Tackle Bulb Squid Tracker Bars are designed to widen your trolling spread and position baits in cleaner water outside the boat’s wake....

The CedarFlex Stinger combines the proven fish-catching action of a traditional cedar plug with a flexible body design that improves hook-up ratios...

The Sterling CedarRain Chains are designed to deliver versatile offshore teaser performance across a wide range of trolling positions. The reverse-...

The CedarRain Tracker Bar is engineered to widen your trolling spread while delivering aggressive teaser action that draws strikes from offshore pr...

The Storm WildEye Swim Shad Lures are pre-rigged soft swimbaits designed to imitate common baitfish with a natural swimming action and detailed app...

ESPADA-S (sinking) The Espada-S (sinking) descends about a foot a second just like a dead bait fish.  A faster sink can be achieved by using heavie...

The Strategic Angler Espada Series Sinking Stick Bait is a premium offshore casting lure designed to imitate large pelagic forage such as Pacific s...

The Strategic Angler Frantic Series is a versatile subsurface lure inspired by the profiles of sardines and ballyhoo, two important forage species ...

The Strategic Angler Naia Series is a versatile sinking lure that blends characteristics of a stickbait and a jig, offering dynamic movement throug...

The Proteus series is the latest offering by StrategicAngler® for 2021.     After many morphs, the PROTEUS series is finally born.  PROTEUS 80 Len...

The Hog Father Jr. is a 7-inch glidebait developed in partnership with Tater Hog Custom Lures to replicate the proven design of the Original Hog Fa...

The Strike King Potbelly Colorado & Willow Blade Spinnerbait delivers proven spinnerbait performance at an exceptional value. Built with qua...

Experience the value of Strike King's Potbelly Colorado Blade Spinnerbait, complete with a single nickel blade. With top quality components tha...

The Striper Gear Buck Tails Flag is a conservation-minded bucktail teaser designed to increase strikes while reducing the chance of deep hooking re...

The Striper Gear Bucktail Teasers are premium saltwater attractors designed to add lifelike action and increase strikes when targeting striped bass...

The Striper Snax Bucktail Jig is a premium hand-tied bucktail-style jig designed to help anglers reach deeper water, cast farther, and target large...

The Super Strike "Heavy" Little Neck Poppers are weighted sinking plugs designed for exceptional casting distance and versatile presentations in de...

The Super Strike Bullet Stubby Needlefish Heavy 2-1/2 oz is a long-casting surf lure built for anglers who refuse to let wind, rough conditions, o...

The Super Strike Bullet Stubby Needlefish 1-5/8 oz is a compact, aerodynamic surf lure designed to deliver exceptional casting distance, particular...

The Super Strike Heavy Super "N" Fish Needlefish Lures are weighted needlefish-style plugs designed for long-distance casting and deeper presentati...

The Super Strike Little Neck Rattl'n Swimmer "Bottle Plug" 2-3/8 oz is a proven surfcasting lure designed to excel in windy conditions, rough sur...

The Super Strike Little Neck Topwater Popper (Floating) is a legendary long-casting surface lure that has earned a reputation as one of the most ef...

The Super Strike Little Neck Topwater Poppers (Sinking) are versatile saltwater plugs designed to combine long-distance casting performance with mu...