The Yo-Zuri Hydro Pencil is a walk-the-dog topwater lure designed for long-distance casting and aggressive surface strikes. Its balanced design mak...

The Yo-Zuri Hydro Squirt is a highly effective squid imitation designed to trigger strikes during spring squid runs. Its hybrid construction combin...

The Yo-Zuri Hydro Twitchbait is a slow-sinking, lipless lure designed to attract large predatory fish with a wide profile and dynamic swimming acti...

The Yo-Zuri Mag Darter is designed for long-distance casting and natural subsurface action, featuring an internationally patented magnetic weight t...

The Yo-Zuri Mag Dive is a floating and diving pencil lure built for targeting large inshore and offshore game fish. Worked with long rod sweeps, it...

The Yo-Zuri Mag Pencil is a long-casting topwater lure designed to target large predatory fish feeding on baitfish near the surface. Its elongated ...

The Yo-Zuri Mag Popper features an oversized, water-pushing face that creates a loud, attention-grabbing surface commotion. It performs well with a...

The Yo-Zuri Mag Speed is a fast-sinking lipped minnow designed to target inshore predators at precise depths. Its patented magnetic sled weight tra...

The Yo-Zuri Mini Squid Jigs A1696 are compact squid jigs designed to create a highly visible, lifelike presentation throughout the water column. Ea...

The Yo-Zuri Pre-Tied Squid Rig is designed to simplify squid fishing by providing a ready-to-use rig that pairs perfectly with floating squid jigs....

The Yo-Zuri Ultra 3D Cloth M2 #SS Squid Jigs are Sutte-style squid jigs designed for fishing in sabiki and hi-low squid rigs. Built around a durabl...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri Ultra 3D Laser M2 #SS Squid Jig is a premium squid lure designed to maximize visibility and consistently attract squid in a variety of ...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...

The Yo-Zuri Ultra Cloth Squid Jig is designed to deliver a more natural feel and presentation when targeting squid. Built with a durable ABS resin ...

The Yo-Zuri Ultra Lens A333 Squid Jig is a versatile squid lure designed for effective jigging presentations. Measuring 3.5", it features a balance...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking jig designed to reach the bottom quickly when targeting squid. Built with a solid lead b...

The Yo-Zuri Laser Squid Jig is designed to attract squid with strong visual flash and lifelike presentation. Its bright metallic laser finish refle...

The YUM YUMbrella Flash Mob 5-Wire Junior Kit is a compact, ready-to-fish umbrella rig system designed to imitate a small school of baitfish and tr...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

The Z-Man Giant TRD is a supersized finesse stickworm designed to target larger bass while maintaining the subtle action that finesse techniques ar...

The PrawnstarZ is a highly detailed shrimp imitation designed to create a realistic presentation for predatory fish. Built from durable ElaZtech ma...

The Zoom Salty Super Fluke is a versatile soft bait that has proven effective for striped bass, albies, bonito, and a variety of other game fish. I...