The Yo-Zuri Aurie-Q RS Aurora Squid Jig is a compact squid lure designed for natural movement and reliable hookups. Its UV-reactive hard body enhan...

The Yo-Zuri Aurie-Q RS Aurora Squid Jig A1607 is a compact Egi-style squid jig designed for situations when squid are feeding on smaller prey or re...

The Yo-Zuri Bull Popper is a powerful topwater lure designed to create extreme surface commotion and attract aggressive predators from long distanc...

The Yo-Zuri Crystal 3D Minnow Deep Diver Jointed is a trolling lure designed to deliver maximum flash and lifelike movement at depth. Its jointed “...

The Yo-Zuri Crystal 3D Minnow Deep Diver is designed to attract predatory fish with strong flash and a realistic swimming action at deeper depths. ...

The Yo-Zuri Crystal 3D Minnow Magnum is a heavy-duty trolling lure designed to attract large predatory fish with strong flash and erratic swimming ...

The Crystal Minnow Deep Diver Premium Classic is designed to attract predatory fish with strong flash and a realistic swimming action. Its reflecti...

The Yo-Zuri Crystal Minnow Sinking Premium Classic is designed to attract predatory fish with strong flash and erratic swimming action. Its...

The Yo-Zuri Hydro Minnow LC Lures are floating saltwater minnows designed for long-distance casting from both the surf and boat. A streamlined poly...

The Yo-Zuri Hydro Monster Shot is a versatile hard bait designed to perform across a wide range of depths, from shallow water to over 100 feet. Its...

The Yo-Zuri Hydro Pencil is a walk-the-dog topwater lure designed for long-distance casting and aggressive surface strikes. Its balanced design mak...

The Yo-Zuri Hydro Squirt Floating Lures combine a hard-bodied swimming lure with a flexible squid skirt to create a realistic squid presentation fo...

The Yo-Zuri Hydro Twitchbait is a slow-sinking, lipless lure designed to attract large predatory fish with a wide profile and dynamic swimming acti...

The Yo-Zuri Mag Darter is a floating hard bait designed for long-distance casting and erratic subsurface presentations when targeting predatory gam...

The Yo-Zuri Mag Dive is a floating and diving pencil lure built for targeting large inshore and offshore game fish. Worked with long rod sweeps, it...

The Yo-Zuri Mag Pencil is a long-casting topwater lure designed to target large predatory fish feeding on baitfish near the surface. Its elongated ...

The Yo-Zuri Mag Popper Topwater Lures are built to create aggressive surface commotion while providing the casting distance needed to reach feeding...

The Yo-Zuri Mag Speed is a fast-sinking lipped minnow designed to target inshore predators at precise depths. Its patented magnetic sled weight tra...

The Yo-Zuri Mini Squid Jigs A1696 are compact squid jigs designed to create a highly visible, lifelike presentation throughout the water column. Ea...

The Yo-Zuri Squid Leaders are pre-tied rigs designed to simplify squid jigging from boats, docks, and shorelines. Constructed with durable Yo-Zuri ...

The Yo-Zuri Ultra 3D Cloth M2 #SS Squid Jigs are Sutte-style squid jigs designed for fishing in sabiki and hi-low squid rigs. Built around a durabl...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri Ultra 3D Laser M2 #SS Squid Jig is a premium squid lure designed to maximize visibility and consistently attract squid in a variety of ...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...