The Yo-Zuri Ultra Cloth Squid Jig is designed to increase hook-up ratios by combining realistic texture with proven squid-catching performance. Bui...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...

The Yo-Zuri Ultra Cloth Squid Jig is designed to deliver a more natural feel and presentation when targeting squid. Built with a durable ABS resin ...

The Yo-Zuri Ultra Lens A333 Squid Jig is a versatile squid lure designed for effective jigging presentations. Measuring 3.5", it features a balance...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking jig designed to reach the bottom quickly when targeting squid. Built with a solid lead b...

The Yo-Zuri Laser Squid Jig is designed to attract squid with strong visual flash and lifelike presentation. Its bright metallic laser finish refle...

The YUM YUMbrella Flash Mob 5-Wire Junior Kit is a complete, ready-to-fish umbrella rig setup designed to create the look of a compact bait school ...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

The DoormatadorZ Curly Tail Grub is designed for targeting fluke, flounder, and other bottom-feeding species. Its buoyant ElaZtech construction all...

The Z-Man Giant TRD is a supersized finesse stickworm designed to target larger bass while maintaining the subtle action that finesse techniques ar...

The PrawnstarZ is a highly detailed shrimp imitation designed to create a realistic presentation for predatory fish. Built from durable ElaZtech ma...

The Zoom Salty Super Fluke is a versatile soft bait that has proven effective for striped bass, albies, bonito, and a variety of other game fish. I...