Aquatic Nutrition Bloodstream Top Predator Shark Chum is a blood-based attractant system formulated specifically for shark fishing and other top-pr...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

The Berkley Gulp Alive Saltwater Attractant is a concentrated spray-on fish attractant designed to enhance the scent and flavor of artificial and n...

The Berkley Gulp! Alive! Recharge Liquid is a concentrated fish attractant designed to restore and enhance the scent-releasing properties of Gulp! ...

The Berkley Gulp! Alive! Saltwater Grub is a scented soft bait designed to deliver lifelike swimming action and powerful scent dispersion when targ...

The Berkley Gulp! Alive! Saltwater Swimming Mullet is a scented soft bait designed to imitate the natural appearance and movement of small baitfish...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

The Berkley Gulp! Saltwater Grub combines a classic ribbed grub profile with a flexible curly tail designed to produce consistent swimming action w...

The Berkley Gulp! Saltwater Sand Eel is a realistic soft bait designed to imitate the slender profile, natural movement, and scent of live sand eel...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

The Berkley Gulp! Saltwater Surf Bytes Baitfish are durable, scent-infused soft baits designed to imitate common baitfish found along beaches and c...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

The Berkley Gulp! Saltwater Swimming Mullet is designed to replicate one of the most effective forage species in coastal waters, combini...

The Fat Cow Jig Strips 5 1/4" Skinny Tail are durable, flexible lure trailers designed to add lifelike movement, color, and scent to a wide variety...

The Fat Cow Jig Strips Eel Tails are durable, flexible lure trailers designed to imitate the natural swimming movement of eels while adding scent a...

Fat Cow Jigging Gel is a scent attractant designed to enhance lures and baits by adding realistic smell and taste. The gel formula is made with nat...

The Fat Cow Split Tail Jig Strips are durable synthetic trailers designed to add action, scent, and visibility to bucktails, jigs, and other fishin...

The Fish Razr StripZ Replacement Pack is designed to refresh and maintain dredge and teaser setups with durable, high-visibility components. Built ...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...

Fish’n Chunks are larger bait pieces designed for targeting bigger saltwater species. Built for durability and effectiveness, they can be used for ...

Fishbites Fish’n Strips are a durable, all-purpose saltwater bait built to stay on the hook in demanding surf, jetty, pier, and bridge fishing cond...