Bloodstream top Predator chum is designed to attract Sharks. This Shark chum excites a reaction in top Predators who rely heavily on the scent of b...

Bunker Oil or Menhaden Oil is considered by many to be the number one saltwater fish attractant. Bunker, Menhaden, Pogies, whatever your local di...

Enhance your fishing experience with the Bait N Chum Bat, designed to help you throw further and attract more fish. Its 25.5" length allows for eas...

Berkley Gulp Alive Saltwater Attractant is a concentrated fish attractant designed to enhance the effectiveness of soft plastics, hard baits, ...

Gulp! recharge liquid is designed to restore and boost the scent output of Gulp! and Gulp! Alive! soft baits. The concentrated attractant formula d...

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater preda...

This Gulp! soft bait features a classic grub profile with a ribbed body and a dynamic curly tail designed to produce consistent swimming action. Bu...

The Berkley Gulp! Saltwater Grubs Pints are scented soft baits designed to imitate live forage while providing the convenience of artificial bait. ...

This Gulp! sand eel soft bait features a realistic elongated profile that closely matches the shape and movement of live sand eels. The soft, flexi...

The Berkley Gulp! Saltwater Sandworm is a highly effective artificial bait designed to imitate natural marine worms while delivering the scent, tas...

Berkley Gulp! Saltwater Surf Bytes Baitfish are designed to mimic common surf forage with a durable, scent-infused soft plastic that performs in ...

Berkley Gulp! Saltwater Surf Bytes Strips are designed for surf anglers who need a durable, customizable bait that performs in tough conditions. Th...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

Berkley Gulp! Alive Swimming Mullet are finally here! Now you can buy Gulp Swimming Mullet in bulk. Not sure why it took so long to happen but be h...

The Fat Cow Jig Strips 5 1/4 inch Skinny Tail are durable, high-action lure trailers built to add movement, color, and scent to a wide range of fis...

Fat Cow Jig Strips Eel Tails are durable, high-action trailers built to add lifelike movement, scent, and visibility to a wide range of fishing pre...

Fat Cow Jigging Gel is a scent attractant designed to enhance lures and baits by adding realistic smell and taste. The gel formula is made with nat...

Fat Cow Jig Strips are durable synthetic trailers designed to enhance the action and scent profile of bucktails, jigs, and other rigged baits. Orig...

The Fish Razr StripZ Replacement Pack is designed to refresh and maintain dredge and teaser setups with durable, high-visibility components. Built ...

The Fishbites Fight Club 6" Grub Lures are durable, high-action soft plastics built to deliver consistent results across a variety of fishing appli...

The Fishbites Brawler 5 Inch Jerk Bait is a compact, aggressive soft bait built to handle a wide range of inshore and freshwater applications. A st...

FishBites E-Z Strips are a simple, effective bait option built for anglers who want fast rigging and long-lasting performance. Just cut a piece to ...

Fish’n Chunks are larger bait pieces designed for targeting bigger saltwater species. Built for durability and effectiveness, they can be used for ...

Fishbites Fish’n Strips are a durable, all-purpose saltwater bait built to stay on the hook in demanding surf, jetty, pier, and bridge fishing cond...