This soft-plastic lure mimics the natural movement of a sand eel with remarkable precision. When worked slowly across sandy bottoms, it creates a b...

Al Gag's latest invention. These irresistible soft baits feature a dual action head and paddle-style tail. The interchangeable heads come with Must...

5 inch baits effective for False Albacore, Bonito, Stripers, Bluefish and other inshore Species. Self weighted Approximately 1/2oz each. Comes in f...

9 1/2 inch Bait that is effective for almost all inshore and offshore species.

With extremely life-like motility in the water as well as authentic coloration, these lures are sure to fool fish into biting on your line. Berkley...

Berkley Gulp! Saltwater Sandworm is the perfect representation of two inch cut sandworms. Lab tested and field proven, this is the ultimate saltwat...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes baitfish emulate common surf b...

We developed Gulp Surf Bytes with a new, durable formula targeted towards the surf fishing market. Gulp! Surf Bytes Strips are available in 5 vibr...

Berkley Gulp saltwater sand eel has lifelike detail that imitates natural prey. Assorted colors to match a variety of fishing conditions. More dura...

Ideal for all saltwater species! Swimming tail action irresistible to fish. Lifelike detail and appearance. Berkley Gulp! Saltwater baits are made ...

The best way to buy one of the most versatile and popular tuna casting and jigging lures on the market. The unique action of the RonZ tail hasn't ...

A beefy grub with tons of action. The tail on this grub creates a commotion under and on top of the water which no fish can resist. Used in combina...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...

The big brother to the Albie Snax, the XL version is 7 1/2 inches in length at 1oz weight. Great for salt and fresh water fishing, great to pair wi...

From the Cape Cod Canal, Florida Offshore, or the kelp beds of Southern California, the Mad Eel was designed to be the best jigging/search bait on ...

The Mack Attack family of baits consists of the Hard Mack Attack jointed swimbaits as well as Soft Mack Attack paddle tail style swimbaits. Both co...

These soft plastics are perfect for both freshwater and saltwater fishing. The unique tail design ensures a realistic swimming motion that fish s...

These long body soft plastic stick baits mimic an eel or a needlefish. These baits change colors depending on the amount/quantity/available light...

They mimic peanut bunker, small herring, small mullet, alewife, minnows and many many more.  Reel them in with a super slow barel...

6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ...

The Hogy 13 Inch Slappy Soft Plastic is a proven trophy-class eel-style bait built for targeting large striped bass. Known for its big profile and ...

The Protail Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused w...

We spared no expense in designing this jig. The Harness Jig is carefully balanced to ensure a natural drop and retrieve and features our custom 500...