We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and feat...

The Harness Jig is designed to interface with the Harness Speed Tail that features a unique rigging channel for fast and easy rigging. The harness ...

The Hogy Original Series Eels have become a beloved lure among our loyal customers and new fans alike. Its slender design and ability to mimic fett...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The secret weapon of Hogy Ambassador Eric "Slappy" Harrison. The 8-inch Slappy Eel has accounted for countless cow stripers over the years. A true ...

The Hogy Sand Eel's translucent quality truly mimics the delicate nature of sand eels. These hard to beat imitations are perfect imitators of small...

These super soft, imitative profiled soft baits closely resemble several species of marine worms that are a favorite of gamefish worldwide. Natural...

The Hyperlastics Dartspin is a bladed soft bait built for durability, versatility, and consistent fish-catching action in both freshwater and saltw...

The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in ...

The SWYM, designed by fishermen for fishermen, is an innovative swimbait featuring: Precision Engineering: Crafted from premium soft plastic and ...

The SWYM, designed by fishermen for fishermen, is an innovative swimbait featuring: Precision Engineering: Crafted from premium soft plastic and ...

The Lunker City Freaky Fish is a newly designed jerking style fork tail "fish" lure. Made with a more natural looking smooth shape than most compet...

This Swimbait brings a true baitfish profile together with a wagging swimming action tail that is in motion smoothly as it enters the water. Swimmi...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

Looking for "nail weights" for your soft plastics? These are the original weights that can be added to your lure independently of the Line or Hook....

This lure was the original that sparked the Soft Stick baits generation. Its slender shape and unpredictable darting movements shattered expectatio...

Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure ...