The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to deliver erratic darting action and a highly natural baitfi...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are the original soft plastic stick baits that helped create an entirely new category of fishing lures. Kn...

The Magic Ballyhoo is a ready-to-rig offshore bait designed to deliver consistent, natural swimming action without the hassle of traditional riggin...

The Maniax Paddle Tail is built to trigger aggressive strikes with a swimming action that stands apart from traditional soft swimbaits. Its uniquel...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Original Series is a weighted soft plastic system built with a two-piece design that delivers lifelike action with minimal effort from the angl...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

The RonZ Shallow Water Series Lures bring the legendary fish-catching action of RonZ soft baits to inshore environments. Designed for fishing shall...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...