The Lunker City 4.5" Freaky Fish is a versatile soft jerkbait designed to imitate a fleeing or injured baitfish with erratic, unpredictable movemen...

The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Lunker City Fin-S Fish is a versatile soft-plastic bait built around the original fork-tail minnow profile that has become a staple for freshwa...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are versatile soft plastic lures designed to imitate injured, fleeing, and disoriented baitfish with an un...

The Magictail Outfitters 3-Pack Magic Ballyhoo Unrigged is designed to give offshore anglers the lifelike action of a perfectly rigged ballyhoo wit...

The Maniax Paddle Tail is built to trigger aggressive strikes with a swimming action that stands apart from traditional soft swimbaits. Its uniquel...

The RonZ 10" Replacement Tails are designed to restore or customize compatible RonZ soft plastic presentations while maintaining the distinctive ac...

The RonZ 4" Replacement Tails are designed to restore the natural swimming action of compatible RonZ lures while providing a convenient supply of f...

The RonZ 6" Replacement Tails are designed to restore the natural swimming action of compatible RonZ lures while providing a convenient supply of f...

The RonZ 8" Replacement Tails are designed to restore or customize compatible RonZ soft plastic presentations while maintaining the distinctive act...

The RonZ Big Game Series 10" Heavy Duty 5 oz is a heavy-duty soft plastic jig designed for targeting large tuna and other powerful offshore gamefis...

The RonZ Big Game Series 10" Heavy Duty 6.5 oz is a deep-running, heavy-duty soft plastic built for targeting large tuna and other powerful offshor...

The RonZ Big Game Series 10" Medium Heavy Duty 5 oz is a deep-water soft plastic designed for targeting tuna and other powerful offshore gamefish. ...

The RonZ Big Game Series 8" Heavy Duty 2.5 oz is a compact big-game soft plastic designed for targeting large tuna and other powerful offshore spec...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The RonZ Original Series Lures are versatile weighted soft plastics engineered as a two-piece system to produce lifelike swimming action with minim...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

The RonZ Shallow Water Series Lures bring the legendary fish-catching action of RonZ soft baits to inshore environments. Designed for fishing shall...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...