The Lunker City 5" Swimfish is a soft plastic swimbait designed to mimic a natural baitfish profile with a smooth, wagging tail action. Its balance...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. Now paired with our Titan HD jig heads and pre-ri...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The Lunker City Slug-Go 9" is a classic soft stick bait known for its erratic, injured baitfish action. Its slender, balanced design responds direc...

The Lunker City Slug-Go Soft Stick Baits are the original soft plastic stick baits that helped create an entirely new category of fishing lures. Kn...

The Magic Ballyhoo is a ready-to-rig offshore bait designed to deliver consistent, natural swimming action without the hassle of traditional riggin...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...

RonZ Replacement Tails are designed to deliver a natural swimming action with minimal rod movement, making them an effective option for a wide rang...

These soft bait tails are designed with a carefully shaped profile that produces a lifelike wiggle with minimal input from the angler. Built to pai...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Big Game HD is built for targeting large tuna and other powerful offshore species, offering the strength and casting performance needed for hea...

The Original Series is a weighted soft plastic system built with a two-piece design that delivers lifelike action with minimal effort from the angl...

RonZ Z-Fin swimbaits are designed to deliver a realistic baitfish profile and strong swimming action. Detailed features including molded scales, f...

RonZ Shallow Water Series baits are designed for fishing flats, backcountry areas, and shoreline structure where a subtle presentation is important...

RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

RonZ Z-Hawk jigs combine the profile of traditional bucktail jigs with the action of RonZ soft plastic tails. The hybrid design creates a versatil...

Savage Gear Sandeel Lure Savage Gear Sandeel are a stunning and unique lure that has a supernatural sandeel imitation. The Sandeel is the favorite ...