The Shimano Gravitator 220SS brings advanced glide bait performance together with innovative casting and action-control technology. Built with Shim...

The Al Gag’s Whip-It Fish Swimbait is a proven soft plastic lure designed to produce strong, fish-attracting action for striped bass and other pred...

The Magic Ballyhoo is a ready-to-rig offshore bait designed to deliver consistent, natural swimming action without the hassle of traditional riggin...

The Hogy Protail Paddle Swimbait is a pre-rigged soft bait built for dependable performance across both inshore and offshore fishing. Its tapered b...

Designed by legendary swimbait builder Mike Bucca, the Bucca Brand Trick Shad delivers lifelike swimming action built to trigger aggressive strikes...

The Tactical Anglers TA Hybrid Glide+ breaks away from traditional glide bait design with a unique hybrid concept built to trigger reaction strikes...

Got-Cha Paddle Tail Shad Body Soft Plastics are designed to deliver consistent swimming action and strong vibration to attract predatory fish. The ...

The Fish Razr Marlin Dredge Shad Thick Tail is a heavy-duty dredge bait built to withstand extreme offshore conditions. Measuring 11 inches from no...