Yo-Zuri

The Yo-Zuri 3D Inshore TopKnock Pencil sits level at the surface, making it easy to walk-the-dog on the retrieve. The TopKnock boosts a single rat...

The Yo-Zuri Inshore Twitch bait looks like a small bunker or shad. The deeper profile helps to present a larger and more natural looking bait. T...

The YoZuri 3D Magnum boasts a sturdy ABS Resin body, 3X strong treble hooks, and through wire construction. With YoZuri exclusive Internal 3D Prism...

3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each bait, add to the irresistible wide...

The 2-1/8" Yo-Zuri Aurie-Q RS Aurora Squid Jig has a UV hard body and integrated swivel to allow for fluid action that reduces line twist. The Yo...

The 2-1/8" Yo-Zuri Aurie-Q RS Aurora Squid Jig has a UV hard body and integrated swivel to allow for fluid action that reduces line twist. The Yo...

Yo-Zuri is proud to announce the introduction of the new and improved Bull Popper. The Bull Popper has been redesigned with added features and a lo...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

Yo-Zuri HD Fluorocarbon is a brand-new fluorocarbon leader that maximizes the advantages of fluorocarbon and a Disappearing Pink tint. Fluorocarbon...

Yo-Zuri H.D. Fluorocarbon Disappearing Pink combines advanced HD Carbon technology with strategic color engineering to maximize underwater concealm...

The LC stands for long cast! The Hydro Minnow is the perfect body shape and swimming action to mimic popular New England bait. If you are targe...

The Yo-Zuri Hydro Monster Shot is a highly versatile hard bait that can be used in any depth of water, from shallow to over 100 feet. Featuring a w...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

The Yo-Zuri Hydro squirt is a Spring squid run must have! The Hydro squids unique body is half hard plastic and half squid skirt. The Lipped hard...

Introducing the Yo-Zuri Hydro Twitchbait: a new, larger bait with a deep body, perfect for attracting large gamefish. At 6 inches and 2-7/8 ounces,...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Dart...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...