Yo-Zuri

The Yo-Zuri Mag Popper features an oversized, water-pushing face that creates a loud, attention-grabbing surface commotion. It performs well with a...

The Yo-Zuri Mag Speed is a fast-sinking lipped minnow designed to target inshore predators at precise depths. Its patented magnetic sled weight tra...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking squid jig designed to reach bottom quickly and stay in the strike zone. Built with a sol...

The Yo-Zuri Pre-Tied Squid Rig is designed to simplify squid fishing by providing a ready-to-use rig that pairs perfectly with floating squid jigs....

Yo-Zuri Blue SuperBraid is a high-visibility braided fishing line designed to help anglers easily track their line on the water. The bright blue co...

Yo-Zuri SuperFluoro Fluorocarbon Leader is engineered for anglers who need strong, dependable leader material with minimal visibility underwater. M...

Yo-Zuri TopKnot Fluorocarbon Leader is designed to deliver maximum strength with a thinner diameter for improved presentation. The natural clear fl...

The Yo-Zuri Ultra Cloth Squid Jig is designed to increase hook-up ratios by combining realistic texture with proven squid-catching performance. Bui...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...

The Yo-Zuri Ultra Cloth Squid Jig is designed to deliver a more natural feel and presentation when targeting squid. Built with a durable ABS resin ...

The Yo-Zuri Ultra Lens A333 Squid Jig is a versatile squid lure designed for effective jigging presentations. Measuring 3.5", it features a balance...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking jig designed to reach the bottom quickly when targeting squid. Built with a solid lead b...

The Yo-Zuri Laser Squid Jig is designed to attract squid with strong visual flash and lifelike presentation. Its bright metallic laser finish refle...