yo-zuri

The Mag Popper is designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop...

Experience the unique and innovative design of Yo-Zuri's Mag Speed - a fast sinking lipped minnow bait perfect for inshore saltwater fishing. The p...

The A1696 Mini Floating Squid Jig has become one of the hottest selling jigs for its size and versatility. It can be fished singly or Sabiki Style...

The Yo-Zuri Squid leader is the quick alternative to tying your own sabiki style squid rig simply snap and go. These 1 Branch leaders allow for a ...

Yo-Zuri's Blue SuperBraid delivers superior visibility in clear water conditions, from pristine northern lakes to saltwater environments. This spec...

The Yo-Zuri SuperFluoro Fluorocarbon Leader is a top-notch fishing product designed to enhance your fishing experience. Crafted with high molecular...

The latest addition to Yo-Zuri's squid jig line up, the Ultra Cloth Squid Jig series, offers a more realistic feel with its strong ABS Resin materi...

A top-of-the-line Squid Jig, Yo-Zuri’s Ultra Bait series features 3 sizes, with strikingly brilliant and proprietary internal Hologrpahic Prism Fin...

The A1703 Ultra Cloth Squid Jig does't have wight to it. It is designed to be fished Sabiki style with a weight or heavy jig at the bottom of the ...

Yo-Zuri Ultra Lens A333 Squid Jigs can be fished individually and will sink 6" per Second or fished Sabiki style. If fishing fishing in multiples ...

Yo-Zuri is proud to introduce the Ultra Metal Squid Jig to the North American market. The Ultra Metal is a heavy weighted squid jig intended to be...

The Yo-Zuri Ultra 3D Laser DX M2 Squid Jigs are perfectly balanced for precise lifelike swimming action. They feature glow and UV patterns. Designe...

New Glow and UV patterns Internationally patented 3D prism internal sheet Designed to be fished in conjunction with Yo-Zuri squid leader.