Yo-Zuri

The Yo-Zuri Hydro Monster Shot is a versatile hard bait designed to perform across a wide range of depths, from shallow water to over 100 feet. Its...

The Yo-Zuri Inshore Twitchbait is designed to imitate small bunker or shad, featuring a deeper body profile that presents a larger, more natural ba...

The Yo-Zuri Hydro Minnow LC is built for long-distance casting, featuring an aerodynamic body and weight transfer system that helps it cut through ...

The Yo-Zuri Mag Darter is designed for long-distance casting and natural subsurface action, featuring an internationally patented magnetic weight t...

The Yo-Zuri Mag Popper features an oversized, water-pushing face that creates a loud, attention-grabbing surface commotion. It performs well with a...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking squid jig designed to reach bottom quickly and stay in the strike zone. Built with a sol...

Yo-Zuri SuperFluoro Fluorocarbon Leader is engineered for anglers who need strong, dependable leader material with minimal visibility underwater. M...

The Yo-Zuri Egi Aurie-Q RS Squid Jig is designed to trigger strikes when squid are feeding on smaller prey. Its compact profile and balanced design...

The Yo-Zuri Ultra Lens A333 Squid Jig is a versatile squid lure designed for effective jigging presentations. Measuring 3.5", it features a balance...

Yo-Zuri HD Fluorocarbon Leader is designed to deliver strength, abrasion resistance, and low visibility for anglers targeting wary fish. The fluoro...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking jig designed to reach the bottom quickly when targeting squid. Built with a solid lead b...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...

The Yo-Zuri 3D Inshore Pencil Popper is a purpose-built topwater lure designed for inshore and back bay fishing where easy action and long casts ma...

The Yo-Zuri Hydro Squirt is a highly effective squid imitation designed to trigger strikes during spring squid runs. Its hybrid construction combin...

The Yo-Zuri Hydro Twitchbait is a slow-sinking, lipless lure designed to attract large predatory fish with a wide profile and dynamic swimming acti...

The Yo-Zuri Mag Dive is a floating and diving pencil lure built for targeting large inshore and offshore game fish. Worked with long rod sweeps, it...

The Yo-Zuri 3D Inshore TopKnock Pencil is a surface lure designed for walk-the-dog presentations that trigger explosive topwater strikes. Its balan...

The Yo-Zuri Hydro Pencil is a walk-the-dog topwater lure designed for long-distance casting and aggressive surface strikes. Its balanced design mak...

The Yo-Zuri Ultra Cloth Squid Jig is designed to deliver a more natural feel and presentation when targeting squid. Built with a durable ABS resin ...

The Yo-Zuri Crystal Minnow Sinking Premium Classic is designed to attract predatory fish with strong flash and erratic swimming action. Its...

The Yo-Zuri 3D Squirt is a hard bait squid imitation designed to attract predatory fish that feed heavily on squid. Its wide swimming action and re...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri Pre-Tied Squid Rig is designed to simplify squid fishing by providing a ready-to-use rig that pairs perfectly with floating squid jigs....

The Yo-Zuri Mag Speed is a fast-sinking lipped minnow designed to target inshore predators at precise depths. Its patented magnetic sled weight tra...