Yo-Zuri

The Yo-Zuri Hydro Monster Shot Lures are heavy-weighted, sinking lipless stick baits designed to cover the entire water column, from fast-moving su...

The Yo-Zuri 3D Inshore Twitchbait Lures are slow-sinking hard baits designed to imitate small bunker, shad, and other deep-bodied inshore forage. T...

The Yo-Zuri Hydro Minnow LC Lures are floating saltwater minnows designed for long-distance casting from both the surf and boat. A streamlined poly...

The Yo-Zuri Mag Darter is a floating hard bait designed for long-distance casting and erratic subsurface presentations when targeting predatory gam...

The Yo-Zuri Mag Popper Topwater Lures are built to create aggressive surface commotion while providing the casting distance needed to reach feeding...

The Yo-Zuri SuperFluoro Fluorocarbon Leader is premium Japanese-made leader material designed to provide exceptional strength, abrasion resistance,...

The Yo-Zuri Ultra Metal Squid Jig is a heavy, fast-sinking jig designed to reach the bottom quickly when targeting squid. Built with a solid lead b...

The Yo-Zuri Ultra Bait Squid Jig is designed to attract squid with strong visual flash and lifelike swimming action. Its internal holographic prism...

The Yo-Zuri Mini Squid Jigs A1696 are compact squid jigs designed to create a highly visible, lifelike presentation throughout the water column. Ea...

Yo-Zuri HD Fluorocarbon Leader is designed to deliver strength, abrasion resistance, and low visibility for anglers targeting wary fish. The fluoro...

The Yo-Zuri 3D Inshore Pencil Popper is a purpose-built topwater lure designed for inshore and back bay fishing where easy action and long casts ma...

The Yo-Zuri Aurie-Q RS Aurora Squid Jig A1607 is a compact Egi-style squid jig designed for situations when squid are feeding on smaller prey or re...

The Yo-Zuri Ultra Lens A333 Squid Jigs are compact 3.5" squid jigs designed for controlled vertical presentations and consistent visibility through...

The Yo-Zuri Mag Dive Floating Stick Bait is a big-game floating and diving pencil designed to imitate a struggling baitfish just beneath the surfac...

The Yo-Zuri Crystal Minnow Sinking Premium Classic is designed to attract predatory fish with strong flash and erratic swimming action. Its...

The Crystal Minnow Deep Diver Premium Classic is designed to attract predatory fish with strong flash and a realistic swimming action. Its reflecti...

The Yo-Zuri Hydro Twitchbait is a slow-sinking, lipless lure designed to attract large predatory fish with a wide profile and dynamic swimming acti...

The Yo-Zuri Hydro Squirt Floating Lures combine a hard-bodied swimming lure with a flexible squid skirt to create a realistic squid presentation fo...

The Yo-Zuri 3D Inshore TopKnock Pencil is a topwater walking lure designed for long casts and easy walk-the-dog presentations. Unlike traditional p...

The Yo-Zuri Hydro Pencil is a walk-the-dog topwater lure designed for long-distance casting and aggressive surface strikes. Its balanced design mak...

The Yo-Zuri Laser Squid Jig is designed to attract squid with intense flash and lifelike presentation. Its bright metallic laser finish reflects li...

The Yo-Zuri 3D Squirt is a hard bait squid imitation designed to attract predatory fish that feed heavily on squid. Its wide swimming action and re...

The Yo-Zuri Laser Squid Jig is designed to attract squid with strong visual flash and lifelike presentation. Its bright metallic laser finish refle...

The Yo-Zuri Squid Leaders are pre-tied rigs designed to simplify squid jigging from boats, docks, and shorelines. Constructed with durable Yo-Zuri ...