Berkley LipStick Shadd Lures

The Berkley LipStick Shadd Lures combine the versatility of a floating stick bait with the controlled swimming action of a shallow-running hard bait. Featuring a precision-tuned lip, the LipStick Shadd runs just beneath the surface, making it particularly effective for targeting redfish, snook, speckled trout, striped bass, and other inshore predators feeding in shallow water. Its hybrid topwater and subsurface design allows anglers to work the lure over grass flats, along mangrove shorelines, around shallow points, and through other areas where deeper-diving lures may contact the bottom. The subtle lip produces a natural swimming motion during steady retrieves while allowing the bait to dart side to side beneath the surface with traditional walking or sweeping rod movements.

A precisely balanced internal weighting system provides long, accurate casts while maintaining consistent swimming action across different retrieve speeds. Anglers can use a steady retrieve to imitate a swimming baitfish or incorporate rod twitches and pauses to create an erratic, fleeing presentation that appeals to pressured fish. The durable ABS body is built to withstand repeated use in demanding saltwater environments, while heavy-duty 4X saltwater-rated hooks provide the strength needed for aggressive strikes and hard-fighting gamefish. Designed to run approximately 18 inches to 2 feet below the surface, the Berkley LipStick Shadd offers a versatile option for covering shallow water when fish are reluctant to strike traditional topwater lures.