CrushCity The CEO Urchin Soft Baits

The Rapala Crush City The CEO Urchin Bait combines durable Super TPE construction with a built-in glass powder core for a controlled sink rate without added weight. Scent infused for added attraction, it lets anglers rig their preferred hook and start fishing right out of the package.

Numerous tapered legs pulse and flutter with each twitch of the rod, creating action with subtle shakes. When worked like a jerkbait, the legs are firm enough to displace water for a more aggressive presentation. Made using Rapala’s Smart Injection Technology, the CEO Urchin Bait is available in multiple sizes and colors.