RonZ Z-Fin swimbaits are built to deliver a lifelike baitfish profile and consistent swimming action. Detailed features including molded scales, fi...

The RonZ Z-Fin HD Big Game Series Paddletail is a purpose-built offshore soft bait designed specifically for targeting tuna and other powerful pela...

RonZ Z-Fin Paddletails are soft swimbaits designed to deliver a strong swimming action and lifelike profile in the water. The body and tail shape c...

The RonZ Z-Hawk Jigs 2.5 oz combine the proven profile of traditional bucktail jigs with the lifelike swimming action of RonZ soft plastic tails. T...

The Savage Gear Sandeel Lure is a soft-bodied sand eel imitation designed to replicate the slender profile and natural swimming acti...

The Storm WildEye Swim Shad Lures are pre-rigged soft swimbaits designed to imitate common baitfish with a natural swimming action and detailed app...

Designed to provoke quick and aggressive strikes, the Tsunami Holographic Swim Shad Soft Baits have a durable, soft-vinyl body with a realistic hol...

These Tsunami Weighted Holographic Eels are the ideal choice for imitating any slender baitfish in the water. Whether you're targeting striped bass...

The Tsunami Weighted Holographic Squid combines a realistic squid profile with a weighted, ready-to-fish design for casting, jigging, and trolling ...

The Chief soft plastic rigging system is built to simplify rigging while maintaining strength and consistency in offshore conditions. Designed for ...

The UVT The Chief Rigged Tuna Lures are heavy-duty soft plastic systems designed for targeting bluefin tuna and other powerful offshore predators. ...

The DieZel MinnowZ Swimbait is designed to imitate baitfish with a realistic profile and consistent swimming action. Its paddle tail produces a nat...

The Z-Man DoormatadorZ Curly Tail Grub is a buoyant soft plastic bait designed specifically for targeting fluke, flounder, and other bottom-feeding...

The Z-Man Finesse T.R.D. is the original 2.75-inch Ned Rig stickbait, delivering the compact profile and subtle presentation that have made it a st...

The Z-Man Giant TRD is a supersized finesse stickworm designed to target larger bass while maintaining the subtle action that finesse techniques ar...

The PrawnstarZ is a highly detailed shrimp imitation designed to create a realistic presentation for predatory fish. Built from durable ElaZtech ma...

The Z-Man Stuntman combines a lifelike baitfish profile with Sinking ElaZtech construction, delivering a natural sink and erratic darting action de...

The Zoom Salty Super Fluke is a versatile soft jerkbait built around a realistic baitfish profile that works effectively in both freshwater and sal...